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Junior Brand Strategist

3 weeks ago

Gurugram Haryana, India Harfun Full time

**Join HARFUN as Junior Brand Strategist**

**Location**:Gurugram, Haryana

**Experience**:2-4 years

**Qualification**:Bachelor’s degree **in Marketing, Business Administration**, or a related field

**Required**:Direct-to-customer marketer with understanding of digital landscape and brand marketing

**Website Link: Explore our website at Harfun.in for more information.**

**About the brand**:
HARFUN is India’s pioneering Direct-to-Consumer (D2C) brand revolutionizing the apparel industry with its ground-breaking category: WorkWear 2.0. Our mission is to not just provide clothing but to instil a lifestyle that promotes work-life balance and unleashes individuals' full potential. Our products are backed by science and designed with innovation, offering a futuristic experience in both fabric and design, unmatched by any other brand. 

**Why HARFUN**:
With a record of over 25,000 new customers acquired in the last 6 months and a projected growth to acquire over 2 lac new customers in the next year, HARFUN is at the forefront of the fashion industry. HARFUN has been acknowledged as an innovative WorkWear2.0 brand by key e-commerce players in India. Now, we are expanding our team to include passionate, innovative, and agile individuals who are ready to move mountains, virtually

**Responsibilities**:
**Market Positioning and Differentiation**: Identify opportunities for market positioning and differentiation within the fashion industry. Develop strategies to highlight HARFUN's unique value proposition and establish the brand as a leader in the WorkWear 2.0 category.

**Brand Performance Analysis**: Conduct regular analysis of brand performance metrics, including brand awareness, perception, and customer sentiment. Identify areas for improvement and develop strategies to enhance brand equity and customer loyalty.

**Performance Monitoring and Optimization**: Utilize SEO tools to track and analyse key performance metrics. Continuously monitor campaign performance and make data-driven optimizations to improve ROI and effectiveness.

**Brand Messaging and Communication**: Develop compelling brand messaging and communication strategies that resonate with target audiences and effectively convey HARFUN's brand values, unique selling propositions, and product offerings.

**Collaboration and Stakeholder Management**: Collaborate closely with cross-functional teams including product development, sales, and creative teams to ensure alignment and integration of brand strategies across all touchpoints. Manage relationships with external partners and agencies to drive successful campaign execution.

**Brand Strategy Development**: Craft comprehensive brand strategies in alignment with HARFUN's vision and goals, focusing on enhancing brand awareness, differentiation, and customer engagement in the competitive fashion market.

**Market Research and Analysis**: Conduct in-depth market research to identify emerging trends, consumer preferences, and competitor strategies. Analyse market data to uncover insights that drive informed decision-making and strategic direction.

**Join Us**:
If you're passionate about shaping the future of fashion and want to be part of a dynamic team that's making waves in the industry, then HARFUN is the place for you Join us in our mission to redefine **WorkWear2.0** and unlock individuals' full potential.

**How to Apply**:
Pay: ₹50,000.00 - ₹55,000.00 per month

**Benefits**:

- Commuter assistance
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (required)

**Experience**:

- Apparel Industry specifically men's wear: 4 years (required)
- Direct to Customer : 4 years (required)

**Location**:

- Gurgaon, Haryana (required)

Work Location: In person