Paid Media Executive

2 weeks ago

Mumbai Maharashtra, India Universal Education Full time

* Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, LinkedIn and other search platforms for a variety of Brands.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions. Write attractive and concise copy for adverts.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with assigned goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet goals.

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your last/current salary?
- What is your expected salary?
- How soon can you join us?

**Experience**:

- Performance marketing: 1 year (preferred)

Work Location: In person

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