Mindshare Fulcrum Partner

Overview

Mindshare Fulcrum is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Partner - Performance marketing to join us. Performance marketing has become a pivotal role to play in HUL business and it will only grow in the coming months.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Vice President

3 best things about the job:

- Opinions and ideas are highly encouraged, and everyone has a voice. We are always open to new ways of thinking, especially those that will contribute to the overall success of Mindshare
- It’s a great work environment - You will collaborate with a group of quick-witted, humorous, diverse, and extremely dedicated co-workers and clients whom are all passionate about digital media.
- It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We believe in the power of digital media to transform the way businesses and consumers can interact.

In this role, your goals will be:
In three months:

- Have a thorough understanding of the clients’ businesses (KPIs, key challenges and how they differ from other brands).
- Understand clients key pain points and come up with the solution to achieve business KPI using key channels like Google, Social channels.
- Understand the key digital tools and processes critical to the everyday running of the account.
- Managing the day to day output with high quality and high responsiveness to client requests
- Play a key role in pitching new businesses in the region on performance mandate.

In six months:

- Built a strong, collaborative relationship with internal stake holders and clients, acting as the contact across set of clients.
- Establish relationship with key media owners & publishers.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
- Begin to consult with clients on their business and how Wavemaker can influence business outcomes
- Lead and deliver all client responses to brief with the team in a strategic way
- Developing and executing clients multi-channel performance marketing strategy:

- Plan, define and execute campaigns to achieve clients KPI
- Manage daily operations of Paid Search, paid display, paid social media, Linkedin, Twitter, other self-serve platforms, affiliate programs & SEO
- Provide hands-on optimization of ad campaigns across all marketing channels towards the clients performance KPI.

In 12 months:

- Be a trusted team member and support all activities related to performance marketing
- Be trained, and have real-life experience of running a detailed Search campaign
- Implemented account optimization that have made a measurable impact to our client’s campaign performance
- Contribute to Annual Client Review

What your day job looks like at Mindshare Fulcrum:

- Managing end to end campaign set-up from creating media plans and strategy, campaign execution on various platforms (Google, Facebook, LinkedIn, Twitter) Weekly / Monthly Reporting and optimizing Advertiser campaigns.
- Anticipate and identify issues with media, campaigns and ad-creatives.
- Oversee the delivery of campaigns and ensure quality control.
- Build performance reports, using various tools and reconciling data from the third-party reports and the internal system reports.
- Understanding of Tagging Process (DCM, Adobe, UTMs etc)
- Assist the Client Services team in understanding and conveying Operational aspects of campaign execution, performance and monitoring.
- Provide periodic reports and Dashboards to the stakeholders.

What you’ll bring:

- Self-motivated and driven.
- Quick learner and willing to try new strategies to improve performance.
- Organized, detail oriented and highly focused.
- Good time and work management abilities.
- Passionate about digital media communications as well as technology & trends.

Minimum qualifications:

- Bachelor’s Degree (Bachelor’s degree in mass media) OR Engineer in BE/MCA/BCA OR MBA in marketing
- 12+ years of experience in Digital marketing.
- Proficiency in MS Excel.

More about Mindshare

We were born in Asia in 1997, a start-up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team
- #teammindshare
- We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever