Digital Marketing Strategist

1 week ago

Pratap Nagar Jaipur Rajasthan, India Kevin Technologies Pvt Ltd Full time

**Job Overview**:
The **Digital Marketing Strategist** is responsible for developing and implementing online marketing strategies that help grow our brand presence, generate leads, and drive conversions. The role requires a deep understanding of performance marketing tools, digital ad platforms, and analytics to ensure optimized results for campaigns. This position plays a critical role in helping the company meet its growth and revenue goals through innovative digital efforts.

**Key Responsibilities**:

- **Campaign Strategy & Execution**: Plan, manage, and optimize paid ad campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- **Lead Generation**: Use performance marketing tactics to attract, convert, and nurture leads through the digital funnel.
- **Performance Monitoring**: Track and analyze campaign metrics like CPC, CTR, CPL, and ROAS, and make data-driven decisions for continuous improvement.
- **Collaboration**: Work closely with the design, content, and development teams to create engaging ad creatives, landing pages, and funnel experiences.
- **Market & Audience Research**: Understand target audiences and competitors to craft strategic messaging and campaign structures.
- **SEO & Analytics**: Support SEO strategy and use tools like Google Analytics, Google Tag Manager, and Data Studio for reporting and insights.
- **Reporting**: Generate weekly/monthly performance reports and provide recommendations for improvement.
- **Budget Management**: Allocate and manage marketing budgets efficiently to maximize ROI.
- **Platform Updates**: Stay informed of changes to algorithms, ad policies, and digital marketing trends.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 4-5 years of experience in digital marketing, with a strong focus on performance marketing.
- Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and LinkedIn Campaign Manager.
- Strong knowledge of analytics tools such as Google Analytics, Data Studio, and Excel/Google Sheets.
- Certification in Google Ads or Meta Blueprint is a plus.
- Ability to work independently as well as in a team setting.
- Strong problem-solving skills, creative thinking, and attention to detail.
- Excellent communication and time management skills.

**Working Conditions**:

- Office-based work environment (with flexibility depending on project needs).
- Collaborative and fast-paced team setting.
- Regular interaction with internal teams and clients.

**Salary and Benefits**:

- Competitive salary based on experience and performance.
- Incentives for hitting campaign targets.
- Opportunities for learning, certifications, and career advancement.
- Supportive work culture that values initiative and creativity.

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Work Location: In person

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