Marketing Automation Associate 1

1 week ago

Bengaluru Karnataka, India RSM US LLP Full time

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

The Marketing Automation Associate plays a crucial role in driving our demand generation and brand marketing initiatives through the Marketo platform.

across the US and Canada.

seamless engagement opportunities for buyers of professional services across the US and Canada.

marketing automation team. They may also conduct routine content reviews of ongoing Marketo programs, offering recommendations to improve content

and brand relevance.

**General responsibilities: 20%.**
- Collaborate with cross-functional teams to understand marketing campaign strategies and performance goals, ensuring
- timely completion of tasks and effective communication across all internal channels.
- Uphold RSM brand standards and best practices
- Provide critical thinking about campaign approach and tactical execution
- Proactively manage multiple projects and deadlines
- Actively seek out and participate in skills development training, as defined by career development goals
- generation programs
- Understand program objectives and channel benchmarks, monitor campaigns to meet or exceed
- Identify optimization opportunities for assigned programs to improve target metrics
- Implement targeted testing under direction of digital marketing leadership team
- Accurately connect Marketo campaigns to CRM to ensure data flow to support defined measurement strategy
- Contribute to reporting and analytics as requested
- Review peer campaigns for second set of eyes accuracy, identify errors or disjointed user experiences
- Participate in power user training and office hours to ensure consistency across enterprise
- Collaborate with design team to ensure brand assets remain current
- Identify opportunities for process improvements and bring forward to manager for consideration

**Other duties as assigned**:

- 5%.**

**EDUCATION/CERTIFICATIONS**
- Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Marketo certification, preferred

**TECHNICAL/SOFT SKILLS**
- Proficiency with Marketo suite of tools; required
- Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, HootSuite, Google, SEMrush, etc)
- Experience with Workfront project management tool a plus
- Awareness of global data and consumer privacy regulations and best practices, preferred
- Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada.

**EXPERIENCE**
- Awareness of buyer journey, preferably in B2B environment

**LEADERSHIP SKILLS**
- Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously
- Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders

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