Brand Strategist

2 weeks ago

Okhla Delhi Delhi, India Story Digital Full time

Role Overview:
Key Responsibilities:
Brand Strategy Development:

- Collaborate with internal teams and clients to understand brand objectives, target audience, and market trends.
- Develop integrated brand strategies that align creative concepts with media planning to ensure cohesive brand messaging.
- Conduct competitive analysis, consumer research, and market insights to inform brand positioning and campaign direction.

Creative Strategy:

- Work closely with creative team to shape the development of compelling narratives and concepts that resonate with the target audience.
- Develop campaign messaging frameworks, tone of voice, and creative briefs that inspire innovative content across digital, print, and experiential platforms.
- Ensure that all creative output aligns with the brand’s identity, values, and business objectives.

Media Strategy:

- Collaborate with media planners to create data-driven media strategies that optimize budget, targeting, and ROI.
- Provide strategic guidance on media channels, platforms, and content formats to maximize campaign reach and effectiveness.
- Stay up to date with emerging media trends, tools, and technologies to propose innovative solutions for clients.

Campaign Execution & Analysis:

- Work alongside project management teams to ensure timely and effective execution of brand campaigns.
- Track and analyze campaign performance across various channels, providing insights and recommendations for optimization.

Qualifications & Skills:

- 2-3 years of experience in brand strategy, with hands-on experience in both creative and media strategy.
- Strong understanding of brand positioning, audience segmentation, and consumer behavior.
- Proven experience working on integrated campaigns across digital, social, and traditional media channels.
- Ability to distill complex ideas into clear, actionable strategies and communicate them effectively.
- Analytical mindset with a proficiency in data interpretation and campaign performance analysis.
- Excellent presentation and communication skills, with the ability to manage client expectations and build strong relationships.

Schedule:

- Day shift

Work Location: In person

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