Digital Marketing Executive

8 hours ago

Surat, India Xcellence-IT Full time

Company Description

Xcellence-IT is a global IT solutions company providing innovative, best-in-class consulting, IT solutions and Outsourcing services. Commitment to quality, professional approach and focus on providing exceptional value to our customers are the things that make us special. We provide affordable & innovative solutions for achieving superior business results that not only helps our clients solve given challenges, but also enable them to cut costs, streamline business operations, respond quickly to market opportunities and enhance customer service

**Job Description**:
**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors

**Requirements and skills**
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field.

**Qualifications**:
Diploma or Bachelor's degree in marketing or business

Complete a short digital marketing course or a postgraduate degree in digital marketing

Additional Information

Communicationa and interpersonal skill

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