Digital Marketing Executive

15 hours ago

Surat, Gujarat, India VISION INFOTECH SOLUTIONS Full time
Job Description
Digital Marketing Executive (2 to 3 Years)
Job Summary
Location :

Surat

Project Role :

Digital Marketing Executive

Qualification :

IT COURSE,BACHELOR OF ENGINEERING - CSE / IT / CE,BACHELOR OF ENGINEERING - OTHER FIELD ,BACHELOR OF COMPUTER APPLICATION - B.C.A.,B.SC - COMPUTER SCIENCE / IT ,MASTER OF COMPUTER APPLICATION - M.C.A. ,DIPLOMA IN COMPUTER SCIENCE/ IT

No of Position :

2

Experience :

2 Years

Skills :

Skill of technology, R&D skills, Marketing, Digital Marketing, Social Media Marketing

Major Responsibilities

Job Summary:

We are looking for an experienced Digital Marketing Executive with hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to drive traffic, generate leads, and boost online sales. You should be analytical, creative, and passionate about performance marketing and growth.

________________________________________

Key Responsibilities:

1. Campaign Management

  • Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
  • Manage and optimize Meta Ads campaigns (Facebook & Instagram) for engagement, traffic, and conversions.
  • Conduct keyword research, audience targeting, and competitor analysis.

  • Continuously monitor campaign performance and adjust budgets, bids, and creatives for best ROI.

  • Performance Analysis

  • Track and analyze campaign performance metrics using Google Analytics, Ads Manager, and other tools.

  • Prepare weekly/monthly performance reports and insights for management.

  • Identify trends and insights to improve campaign performance.

  • Creative & Strategy Development

  • Collaborate with the design team to develop engaging ad creatives and visuals.

  • Write compelling ad copy tailored for each campaign goal.

  • Suggest new strategies for lead generation, brand visibility, and conversion optimization.

  • Budget & ROI Optimization

  • Plan and allocate daily/monthly ad budgets efficiently.

  • Monitor cost-per-click (CPC), cost-per-lead (CPL), and ROAS to ensure profitability.

  • Additional Digital Activities (Preferred but not mandatory)

  • Basic knowledge of SEO, email marketing, and remarketing funnels.

  • Familiarity with Shopify or WordPress for product or landing page coordination.
  • Support in running seasonal campaigns, offers, and product launches.
Position Purpose :

We are looking for Research Executives having skills and experience to ensure that our company delivers the highest standards of service to customers. He/she should efficiently manage a large amount of information that is often sensitive or confidential. The aim of the executive is to maximize customer satisfaction.

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