Sales and Mobilization Officer

**Company Profile** -Lotus Petal Foundation has over 13 years of grassroots-level expertise in handling challenges faced by underprivileged children and transforming their lives through education, nutrition and skill development & livelihood support. The Foundation focuses on the holistic development of the child thus preparing them to integrate into mainstream society, leaving a long-lasting impact on the lives of the students and their families.

**Purpose of the Role**: - The Sales & Mobilization Officer will be responsible for mobilizing students through field activities, community outreach, coaching institute visits, and executing lead generation campaigns.

The role involves proactive fieldwork, distributing flyers, collecting and sharing leads with the admission counsellor, and ensuring monthly mobilization targets are met. The person should have strong networking skills, sales acumen, and the ability to represent the organization at local events and forums.

**Key task**

**Field Mobilization & Outreach**
- Conduct door-to-door field visits to mobilize potential students.
- Build rapport with local communities, influencers, NGOs, and youth groups to promote admissions.
- Organize and participate in community camps, exhibitions, and local events.

**Lead Generation & Distribution**
- Collect prospective student leads and share with the admission counsellor for conversion.
- Maintain a daily lead tracker with complete information and source details.
- Ensure timely follow-ups for maximizing conversions through coordination.

**Coaching & Institute Visits**
- Schedule admission meetings and counselling sessions in coordination with the counsellor.

**Flyer Distribution & Local Promotion**
- Distribute flyers, posters, and other promotional materials in target areas.
- Conduct visibility activities like posters at prominent locations, marketplaces, and residential societies.

**Target Achievement & Reporting**
- Meet monthly mobilization and lead generation targets as per the centre's plan.
- Share daily, weekly, and monthly reports on mobilization activities and outcomes.
- Provide market intelligence and feedback to management.

**Relationship Building & Networking**
- Build partnerships with local youth clubs, panchayats, SHGs (Self Help Groups), and community

leaders.
- Maintain relationships with coaching institutes for consistent lead flow.

**Data Management & Documentation**
- Maintain and update mobilization records in prescribed formats.
- Ensure proper documentation of outreach activities, including photos and reports.

**Support in Digital Mobilization Campaigns**
- Assist in executing WhatsApp campaigns, local Facebook groups posting, and other digital outreach activities.

**Market Research & Competitor Analysis**
- Conduct surveys to identify potential areas for mobilization.
- Provide insights about competitors' mobilization strategies and suggest improvements.

**Qualifications & Experience**
- Minimum Graduate in any stream.
- 1-2 years of field sales or mobilization experience preferred.
- Fresher’s with excellent communication and networking skills can apply.

**Skills Required**:

- Strong communication and interpersonal skills.
- Willingness for extensive fieldwork and travel within Delhi/NCR.
- Ability to meet targets and work independently.
- Knowledge of local geography and community networks.
- Proficiency in MS Office (Excel, Word) and basic reporting.
- Self-motivated with a positive attitude.
- Prior experience in student mobilization, field sales, or NGO outreach preferred.

**Salary and Incentive**
- A fixed salary with incentives on each admission.

**Benefits**:

- Health insurance

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Commission pay

Work Location: In person