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Digital Marketing Executive

2 weeks ago

Surat, India IntStu Aspirations Full time

**Responsibilities**:
Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.

Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.

Should know how to create & edit videos.

Analyzing and maintaining reports.

Manage social media marketing campaigns

Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Stay abreast of emerging digital tools and platforms, digital marketing trends & new technologies.

Provide inventive designs for content marketing.

Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

Launching optimized online advertisements to increase company and brand awareness.

**Skills/Requirements**:
Proven experience as Digital Marketing Executive for at least two years.

Excellent communication and interpersonal skills.

Content and creative writing skills.

Knowledge of web analytics tools.

**Responsibilities**:
Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

**Requirements and skills**:
Proven working experience in digital marketing

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

**Salary**: ₹10,354.40 - ₹41,932.03 per month

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 2 years (preferred)