Social Media Executive

2 weeks ago

Gurugram Haryana, India Binary Semantics Ltd Full time

**Job Title**: SMO Executive International US/Canada

**Location**: Gurugram, Haryana

**Market**: North America & Canada

**Key Responsibilities**:

- Develop and execute effective social media strategies tailored to US and Canadian audiences across platforms including Facebook, Instagram, Twitter (X), LinkedIn, and YouTube.
- Optimize social media profiles to improve visibility, discoverability, and audience engagement.
- Plan, create, and manage high-quality, engaging multimedia content (text, graphics, video, reels, etc.) that aligns with brand tone and goals.
- Actively engage with followers by responding to comments, messages, and reviews, fostering a loyal and interactive community.
- Use tools like Google Analytics, Meta Business Suite, LinkedIn Analytics, and third-party platforms to track performance and make data-driven decisions.
- Conduct competitor and industry trend analysis to identify content opportunities and inform strategy.
- Collaborate closely with content writers, designers, and digital marketers to align social media efforts with broader marketing campaigns and goals.
- Plan and execute organic campaigns, contests, influencer partnerships, and community-building activities to increase brand reach and engagement in US/Canada.
- Regularly report on key performance indicators (KPIs) such as follower growth, engagement rate, traffic, and ROI, providing actionable insights.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 1-3 years of proven experience in social media management and optimization, preferably with international or North American markets.
- Strong understanding of social media algorithms, engagement strategies, and platform-specific best practices.
- Knowledge of SEO principles and how social content supports broader digital marketing objectives.
- Proficiency with graphic design tools such as Canva, Adobe Photoshop, or similar platforms.
- Excellent English writing, editing, and communication skills with a flair for creating culturally relevant content.
- Strong organizational skills and the ability to multitask, prioritize, and meet deadlines in a fast-paced, collaborative environment.

**What we offer**:
**Competitive Salary -** Negotiable, aligned with current industry standards

**Comprehensive Medical Insurance -** Coverage up to ₹5 Lakhs

Meals & Refreshments Provided

**Work Schedule** - 5-day work week (US shift timings)

**Transportation -** Air-conditioned cabs provided for both pickup and drop

Pay: Up to ₹35,000.00 per month

**Benefits**:

- Commuter assistance
- Food provided
- Health insurance

Work Location: In person

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