Influencer Marketing Strategist

**About us**:
The Walnut Folks Group is a leading digital marketing conglomerate with 3 digital agencies - Walnut Folks, Confluencr and Intent Farm. Across the 3 fast-paced agencies we are constantly on the lookout for young, ambitious and sincere digital marketers. If you like doing great work, and wish to grow with a warm group of peers, you shall right at home. Led by Hitesh and Sahiba, the group works with some of the leading brands of the country and has delivered award-winning performance since the last few years.

This is a remote position.

As the Influencer Marketing Trainee, you’ll manage the planning and execution of successful social media and influencer campaigns. Ultimately, you should be able to increase brand awareness and audience engagement across a range of social platforms and be able to report on the effectiveness of your activity. You should have excellent multitasking skills, a creative way of thinking, brand understanding, and be comfortable presenting ideas and results to both clients and internal teams. You’ll have previous experience in social media and influencer marketing and be comfortable leading your own projects. You’ll need to be happy addressing current clients and prospects and using social listening and analytics tools. You’ll work closely with the Creative, Content & Digital PR, Paid Media, & Audience Insights departments.

**Role & responsibility**:

- Audience: Work alongside the Market Analytics team and use our social listening tools to identify and build an understanding of our clients/ prospects target audiences and trends.
- Set clear objectives: Agree on objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads, or sales as a starting point.
- Campaign Analysis: Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement
- Influencer marketing: Work with clients to define the right approach for influencers to meet the set objectives. Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.
- Project management skills: Effectively execute client campaigns, ensuring they’re delivered on time, to a high standard; communicating with social influencers and platform partners will be necessary, as well as internal communications, i.e. with the Creative, Content & Digital PR, and Paid Media teams.
- Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organized (you’ll work on multiple projects at once), with high attention to detail; a proactive, can-do attitude.

**Requirements**:

- Proven work experience with Influencer Marketing.
- Expertise in execution of big Influencer Marketing Campaigns.
- Expertise in managing multiple social media platforms
- Ability to deliver creative content ideas
- Familiarity with online marketing strategies and channels
- Expertise with social listening and community management tools.
- Paid social knowledge is beneficial, but not essential
- Ability to gasp future trends in digital technologies and act proactively
- Maintains excellent writing and language skills
- Excellent communication skills
- Multitasking and analytics skills

**Benefits**:

- Work autonomy and freedom to implement strategies
- Hyper-intensive growth culture
- Learning opportunities and access to specialized courses
- Opportunity to work with marketing stalwarts - client and in-house teams.

Industry

Advertising

Salary

3-4 LPA

Work Experience

0-1 year

Remote Job