Digital Marketing Executive

3 days ago

Manesar Gurugram Haryana, India SHIKHAR RESOURCES Full time

**Roles and Responsibilities - Digital Marketing Executive.**

**1. Digital Marketing Strategy & Campaigns**
- Create marketing funnels focused on lead generation, distributor engagement, and product awareness.

**2. Website Management**
- Manage, update, and optimize the company website with new product launches, certifications, and news.
- Coordinate with the web development agency for SEO, UI/UX improvements, and speed optimization.

**3. Search Engine Optimization (SEO)**
- Perform keyword research focused on electrical industry terms and rank improvement.
- Optimize web pages, blogs, and product pages for search engines.
- Use tools like Google Search Console and SEMrush to monitor rankings and traffic.

**4. Social Media Marketing**
- Create and schedule posts on platforms like LinkedIn, Facebook, and Instagram related to products, certifications, project updates, and employee highlights.
- Run targeted B2B campaigns for distributors and electrical consultants.

**5. Content Creation**
- Draft technical blogs, articles, and product write-ups in coordination with product and engineering teams.

**6. Analytics and Reporting**
- Analyze campaign performance using Google Analytics, CRM dashboards, and social media insights.
- Share monthly reports with insights, ROI, and improvement areas.

**8. Coordination**
- Work closely with the sales team for lead feedback and campaign targeting.
- Coordinate with external agencies/vendors for creatives, paid ads, and printing.

**9. Trade Shows & Promotions**
- Support digital promotion for trade exhibitions, webinars, or product launches.
- Manage registration pages, landing pages, and follow-up automation for attendees.

**10. PR - Public Relations**
- Develop and maintain relationships with journalists, media houses, influencers, and other PR contacts.
- Draft press releases, media kits, and news articles.
- Create and implement effective PR campaigns aligned with business and marketing objectives.
- Write speeches, articles, blog posts, and internal newsletters.
- Collaborate with design and digital teams to develop promotional and communication materials.
- Organize company events, press meets, and exhibitions.
- Assist in managing internal or external communication during crises to protect the company’s reputation.
- Work with the digital marketing team to monitor brand presence on social media.
- Provide regular reports and recommendations to management.

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹65,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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