Product Marketer

1 week ago

Mumbai, India 3M Full time

**Job Description**:

- Develop and Implement the local country marketing plan (0-18 Months out).
- Formulate and Share Portfolio Strategy including 3-year NPI pipeline, Annual NPI plan and Portfolio Actions/deletions planned including customer and sales implications. Report & track NPI performance. Share global/area best practices on optimal online ranges.
- Implement global & regional priority programs in the country Monitor new product performance and conduct post-launch analysis.
- Divisional Sources of Growth; Annual and Quarterly alignment with Channel Plans.
- Market, Competitor and Share Tracking including category growth/share gain/decline.
- Assess brand/product performance relative to competitors. Marketing ROI
- Portfolio and product management
- Financial Performance. Leadership role in managing total gross margin, D&E, IBP & other processes by working with cross functional teams.
- Pricing : Price set-up and discussion with local team, price corridors, SD pricing
- BT implementation roles related to products (case of deploying countries)
- Owner of demand plan, inventory readiness, NPI and NWI action for total commodity
- Manage product related works - regulation, new SKU registration, packaging changes
- Consumer complaint management related to products
- Provide product information, product training / develop product catalogues and contents

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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