Digital Marketing Executive

1 week ago


Kolkata, India SentientGeeks Full time

**SentientGeeks** is looking for a **Digital Marketing Executive** to join our team in our Kolkata office.

**Experience : 0-3 years (Freshers with course certification or internship experience are also eligible).**

**Applicants should be from West Bengal or nearby states like Odisha/Bihar/Jharkhand.**

**Note : For freshers, it will be a 6 months of internship with permanent employment offer post internship based on his/her performance.**

**Desired skills**:

- Should know how to use Google tools (GA-4 analytics, Google ads, Search console & others).
- Knowledge on On-page & Off-page SEO (Keyword research, content optimization with keywords and backlink generation).
- Know how to deal with technical SEO part.
- Know how to perform site audit.
- Understanding on how to create campaigns on Google ads & Facebook ad manager.
- Know how to create social media calendar and it's reports.
- Planning, implementing & creating a brand strategy for the client.

**Job roles & responsibilities**:

- Develop & execute comprehensive digital marketing strategies to increase brand visibility, website traffic & customer acquisition.
- Plan, implement & optimize search engine optimization (SEO) strategies to improve organic rankings & drive targeted traffic to the website.
- Manage & optimize search engine marketing (SEM) campaigns, including keyword research, ad copy creation, bid management & performance tracking.
- Oversee social media marketing campaigns across various platforms to enhance brand presence, engagement, and audience growth.
- Utilize web analytics tools to monitor website performance, track key metrics & generate reports on campaign performance & ROI.
- Stay up-to-date with the latest digital marketing trends, tools & best practices & provide recommendations for continuous improvement.
- Identify & evaluate new digital marketing opportunities & channels to expand brand reach & drive business growth.
- Collaborate with cross-functional teams, including design, development & sales, to ensure digital marketing initiatives align with overall business goals.
- Social Book marking, Submission of Directories, Blogs, Articles, Forums.
- Implement link building campaigns in coordination with company’s SEO goals.
- Prepare MIS reports for digital marketing team performance as required.

Application Question(s):

- Are you from West Bengal or nearby states like Odisha, Bihar or Jharkhand ?

Work Location: In person

**Speak with the employer**
+91 8509281377



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