Social Media Strategist I 5 to 7 Years I Mumbai

4 days ago

Kolkata West Bengal, India Capgemini Full time

**Playing a critical role in deploying digital thinking, tools and techniques in support of **Capgemini’s **marketing **priorities.**:

- **Be responsible for implementation of the digital marketing plan, end to **end**:

- **Strategy, planning **and **execution **for **the **theme**:

- **Campaign management end to end (social media plan, content, **etc.)**:

- **Own the reporting of digital KPIs and deriving insights to drive improvements in future **campaigns.**:

- **Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels.**:

- **Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value.**:

- **Ensure governance of digital marketing **practice.
**Primary Skills
- **5-7 years of experience in digital/social marketing in a B2B environment - strategy, planning, execution, analytics and evaluation**:

- **Good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics**:

- **Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders**:

- **Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook **ads**:

- **Good knowledge of content marketing focussed on creating, publishing, and distributing content on social channels**:

- **Experience in social advocacy tools like Sociabble will be **useful.**:

- **Creativity and innovative approach, to keep adding **value**:

- **Ability to effectively communicate information, ideas and messages in writing and **verbally
**Secondary Skills
- **An eye for detail and for **accuracy**:

- **Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills**:

- **Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

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