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Digital Marketing Executive

2 weeks ago

Lake Town Kolkata West Bengal, India SPK TechnoSoft Pvt.Ltd. Full time

As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. You will play a key role in enhancing our online visibility, generating leads, and engaging with our audience across various digital platforms.

**Key Responsibilities**:

- Conduct keyword planning and research to optimize content and improve search engine rankings.
- Set up and manage Google Ads campaigns to drive targeted traffic and generate leads.
- Develop and execute lead generation strategies to increase our customer base.
- Create and manage social media marketing campaigns across various platforms (Facebook, Instagram, LinkedIn, etc.).
- Handle and maintain our social media pages, ensuring consistent branding and engagement with followers.
- Implement and manage PPC campaigns to maximize ROI.
- Collaborate with the design team to create visually appealing graphics and marketing materials.
- Analyze and report on campaign performance, providing insights and recommendations for improvement.
- Handling clients' requirements and follow ups.
- Making Proposals and drafts for clients.
- Stay up-to-date with the latest digital marketing trends and best practices.

**Qualifications**:

- Minimum 1-2 years of experience in digital marketing or a related field.
- Strong knowledge of keyword planning and research tools (e.g., Google Keyword Planner).
- Experience in setting up and managing Google Ads campaigns.
- Proven track record in lead generation and social media marketing.
- Basic graphic design skills and proficiency in design tools (e.g., Adobe Creative Suite, Canva).
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and attention to detail.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A collaborative and creative work environment.

SPK TechnoSoft Private Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: ₹8,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

**Location**:

- Lake Town, Kolkata, West Bengal (preferred)

Work Location: In person