Technology Product Marketing

5 days ago

Bengaluru Karnataka, India ABB Full time

W ABB pomagamy przemysłowi wyprzedzać konkurencję - dzięki większej wydajności i czystszym procesom. Postęp jest podstawą - dla Ciebie, Twojego zespołu i całego świata. Jako światowy lider rynku zapewnimy Ci wszystko, czego potrzebujesz, aby osiągnąć sukces. Nie zawsze będzie to łatwe, ponieważ rozwój wymaga determinacji. Jednak w ABB nigdy nie będziesz działać w pojedynkę. Kieruj tym, co napędza świat.

This Position reports to:
Lead Technology Product Manager

At ABB, we engineer digital solutions that help industries transform into leaner, cleaner, and smarter operations. With ABB Genix and our expanding portfolio in **Digitalization and Industrial AI**, we combine **Industrial IoT, Artificial Intelligence, and ABB’s deep domain expertise** to help customers predict change, optimize operations, and achieve sustainable growth.

As a **Digital Product Marketing Manager - Digitalization & Industrial AI**, you will shape and amplify ABB’s global digital portfolio. By driving **positioning, messaging, and go-to-market strategies** for industrial AI and digital platforms, you will ensure ABB’s innovations resonate with customers, partners, and industries worldwide.

**The work model for the role is**:Onsite**

**This role is contributing to the**ABB**Process Automation**Digital** Division** in Bangalore**.**:
**Job Title**: Digital Product Marketing Manager - Digitalization & Industrial AI
**Location**: Bangalore, India
**Reports to**: Head of Technology Product Management - PA Digital

**Key Responsibilities**:

- Drive **product marketing strategy & positioning** for ABB’s digital and AI solutions.
- Craft **compelling value propositions** and persona-based messaging for diverse buyer groups.
- Build **industry-specific content & buyer journeys** (case studies, whitepapers, campaigns) showcasing AI use cases like predictive maintenance and emissions reduction.
- ** Enable sales teams** with battle cards, pitch decks, and targeted account-based marketing campaigns.
- Leverage **market intelligence & customer insights** to refine messaging, pricing, and strategy.
- Track and optimize **marketing performance** through KPIs, content effectiveness, and ROI.

**Required Experience & Skills**:

- Education: B.E./B.Tech in Computer science/Electrical/Electronics/Instrumentation or related field + MBA preferred
- 10+ years’ experience in **product marketing, product management, or GTM** in digital/AI solutions.
- Strong knowledge of **Industrial AI, IIoT, and digital platforms**.
- Experience with **asset-intensive industries** (Energy, Utilities, Chemicals, Mining, Manufacturing, Transportation).
- Excellent communication and storytelling skills.
- Global stakeholder management and international exposure.

**More about us:

- **

We never ask for money from job applicants.

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