Google & Meta Ads Expert

7 hours ago

Noida Sector Noida Uttar Pradesh, India Way2IT Techno Services Private Limited Full time

**Job Title**: Google & Meta Ads Expert

**Location**: Sector 63, Noida

**Company**: Way2IT Techno Services Private Limited

**Job Type**: Full-Time

**Experience Required**: 2- 3 Years

**Key Responsibilities**:

- Develop, execute, and manage paid ad campaigns on Google Ads and Meta (Facebook and Instagram) platforms.
- Conduct thorough keyword research, audience targeting, and competitive analysis to create effective ad strategies.
- Optimize ad campaigns by analyzing performance data, adjusting bids, and refining targeting to maximize ROI.
- Write compelling ad copy and create visually appealing ad creatives that resonate with the target audience.
- Monitor and analyze campaign performance using Google Analytics, Facebook Insights, and other reporting tools.
- Stay updated with the latest trends, features, and best practices in Google and Meta advertising.
- Conduct A/B testing to identify the best-performing ads and strategies.
- Collaborate with the design and content teams to align ad creatives with brand messaging.
- Provide regular reports on campaign performance, insights, and recommendations for improvement.
- Manage advertising budgets, ensuring efficient and effective use of resources to achieve business goals.
- Stay informed about industry trends, new ad formats, and algorithm changes to keep campaigns competitive.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 2-3 years of experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of PPC advertising, bid strategies, and campaign optimization.
- Proficiency in Google Ads, Facebook Ads Manager, and related tools.
- Experience with Google Analytics, Facebook Insights, and other analytics tools.
- Ability to create, analyze, and optimize campaigns to achieve desired KPIs.
- Strong analytical skills and attention to detail.
- Excellent communication and teamwork skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Google Ads and Facebook Blueprint certifications are a plus.

**Why Join Way2IT**:

- 5 days working
- 20 to 30k in-hand salary
- Opportunity to work with a diverse range of clients and industries.
- Collaborative and supportive work environment.
- Competitive salary and performance-based incentives.
- Continuous learning and professional development opportunities.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have proven track record?
- Are you ok with mentioned salary?
- Are you comfortable with this on-site opportunity?

**Experience**:

- total work: 2 years (required)

Work Location: In person

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