Google & Meta Ads Expert

2 days ago

Noida Sector Noida Uttar Pradesh, India TraviYo Full time

**About Traviyo**:
Traviyo is a leading travel tech platform providing CRM, itinerary builders, and automation tools to empower travel agencies worldwide. As we expand our reach, we're looking for a data-driven performance marketer who specializes in **Google Ads optimization** and has hands-on experience with **Meta Ads** to boost ROI and drive qualified leads.

**Job Summary**:
We’re hiring a performance-focused **Google Ads & Meta Ads** with 3-4 years of experience who can independently manage, scale, and optimize paid campaigns. You should be highly analytical, ROI-focused, and comfortable managing ad budgets in competitive markets.

**Key Responsibilities**:

- Plan, launch, and optimize high-converting **Google Ads** campaigns (Search, Display, YouTube, and Remarketing).
- Set up and manage effective **Meta Ads** campaigns (Facebook & Instagram), including lookalike and retargeting strategies.
- Conduct deep keyword and audience research to identify growth opportunities.
- Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead.
- Create, test, and optimize ad copy and visuals in collaboration with the content/design team.
- Implement and manage **conversion tracking**, **UTM tagging**, and **analytics** for both platforms.
- Prepare and present clear campaign performance reports, with insights and action plans.
- Stay current with the latest advertising trends, tools, and algorithm changes on both platforms.

**Requirements**:

- 3-4 years of proven experience managing **Google Ads** and **Meta Ads** campaigns.
- Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation.
- Hands-on experience with **Google Analytics**, **Google Tag Manager**, and **Meta Business Suite**.
- Excellent optimization skills - with a track record of reducing CPL and increasing conversions.
- Google Ads and Meta Ads certification is a plus.

**Company**: Traviyo
**Location**: F-17, Third floor, Sector 6, Noida
**Nearest metro station**:Noida sector-15

**Job Type**: Full-Time
**Experience Level**: 3 to 4 Years
**Working Days**: Monday to Saturday
**Working Timings** : 10:00 Am to 7:00 Pm

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Application Question(s):

- Are you available for the face to face interview?
- What's your Current location?
- Will you join the company immediately after selection?

Work Location: In person

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