Campaign Marketer

1 day ago

Pune, India Performance Industries P. Ltd Full time

**Responsibilities**:

- Research and analyze competitor campaigns and strategize for best market practices.
- Set up campaigns in Adwords, Facebook Ads manager, and Pinpoint.
- Management of Campaigns: set-up, execute, monitor, analyze, optimize and improve.
- Experiment, A/B testing of Campaigns.
- Quantitative analysis of campaign results
- Develop and manage CRM plans and strategies
- Collaborate with graphic designers, video creators, copywriters, and solutions teams to execute the briefs
- Learn and utilize in-house tools for lists and campaigns.
- Stay up-to-date with industry trends and developments in campaign marketing, search engine marketing, digital marketing as well as consumer behavior and recommend improvements.
- Optimize campaigns and improve performance to meet business goals.
- Measure and report performance of all marketing campaigns.
- Brainstorm new and creative growth strategies.

Qualification:

- Graduate or Bachelor’s degree with 1 - 3 yrs experience in Campaigns management and optimization for PPC campaigns across Adwords, Facebook ads manager, and CRM campaigns across pinpoint, Mailchimp. Should be well-versed in performance marketing, conversion, and online customer acquisition.
- Strong analytical and problem-solving abilities.
- Good content creation skills.
- Good understanding of Google Analytics.
- Excellent communication skills.
- Computer bachelor with digital marketing knowledge is added advantage
- Should be aware of all the latest digital marketing tactics and strategies.
- Should be willing to work in a dynamic startup environment.
- The ability to think creatively and work independently in a fast working environment.

Schedule:

- Day shift

**Experience**:

- Campaigns management: 1 year (preferred)
- PPC campaigns across Adwords, Facebook ads manager: 1 year (preferred)
- Google Analytics: 1 year (preferred)

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