Digital Marketing Executive

6 days ago

Viman Nagar Pune Maharashtra, India 3409Tech Venture Pvt. Ltd Full time

Job Title: Digital Marketing Executive

Experience: Minimum 2 Years

Location: Viman Nagar

Industry: Healthcare / Diagnostics / Pathology Services

Department: Marketing
Job Summary:

Key Responsibilities:
Plan and execute digital marketing strategies for B2C and B2B healthcare audiences.

Manage SEO/SEM, Google Ads, and social media marketing (Meta, Instagram, LinkedIn, YouTube, etc.).

Run and optimize paid campaigns on Google, Facebook, and healthcare-specific directories.

Monitor analytics and prepare reports on campaign performance (using Google Analytics, Meta Insights, etc.).

Manage website updates and SEO improvements (technical and content-wise).

Coordinate with the design and content team to develop marketing creatives and campaign materials.

Build and manage online reputation through Google reviews and patient testimonials.

Run local digital promotions and geo-targeted ads to drive leads from specific areas or clinics.

Plan and execute WhatsApp and SMS marketing campaigns for health packages and diagnostics offers.
- Skills & Qualifications:
Bachelor’s degree in Marketing, Digital Media, or related field.

Minimum 2 years of hands-on experience in digital marketing, preferably in the healthcare or pathology sector.

Experience with tools like Google Analytics, Meta Business Suite, Canva, WordPress, Mailchimp, etc.

Excellent written and verbal communication skills.

Ability to manage multiple projects and deadlines effectively.

**Job Types**: Full-time, Permanent

Pay: ₹200,000.00 - ₹300,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Application Question(s):

- Total Experience
- Current CTC
- Expected CTC
- Notice Period

Work Location: In person

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