Executive N

2 days ago

Chennai Tamil Nadu, India Asian Paints Full time

Location: Chennai, TN, IN
- Areas of Work: Sales & Marketing
- Job Id: 12928

**External Job Description**:
Job Purpose

The position is that of a frontline sales Manager who would primarily be responsible for driving sales in different segments of project sales and having a strong customer focus, ability to understand dynamics of secondary and primary sales and has the ability to nurture and manage the network and stakeholders thereby, achieving overall business objectives

Business objectives
- Conduct planning and analysis for all segments in Project Sales and prepare

growth plan for business development in each segment
- Identify growth opportunities and drive initiatives to gain market share with

specific focus on identified key accounts, segments, geographies and

products
- Design and run interventions to upgrade customers on usage of high end

premium products
- Ensure strong customer focus with high priority to build and maintain

business relations with key stakeholders like builders, architects, consultants

etc.

Applicator Engagement
- Develop relationships with and engage applicators using various tools

available at his disposal like loyalty club, promotions etc.
- Focus on Applicator business development by developing a strong

understanding of the business of the applicators
- Expand the number of applicators loyal to Asian Paints by constantly adding

newer applicators and nurturing the old ones.

Key Performance Areas

Overall Value target
- Value target - Segments, geographies or key accounts and product level
- Growth and Retention of targeted set of applicators

Market Development - Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. - Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. - Actively work towards improving customer experience via working on various service initiatives Integrate - Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation - Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability - Monitor the Input Utilization within the permissible limits Team Management - Ensure growth and development of immediate team - Productive utilization of manpower resources to drive business growths

Qualifications Essential - Applicant must possess MBA / PGDM in Sales and Marketing from Tier II B-School - Minimum of 50% marks throughout the education without any backlogs - Graduation and Post-Graduation must be through a full time course

Previous Experience Desired - Not applicable

Functional Competencies - Product Knowledge - Analytical Skills - Innovative - Negotiation skills

Behavioral Competencies - Impactful Communication - Execution Excellence - Lead people

Additional Requirements - Applicant should be mobile pan India as the said role is transferrable in nature. - Role involves extensive travelling to different project sites

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