Marketing Assistant

2 days ago

Park Street Kolkata West Bengal, India Associated Industrial Furnaces Pvt. Ltd. Full time

Position 1: Marketing Specialist

About the Role:
As a Marketing Specialist, you will play a key role in developing and executing marketing strategies that increase brand awareness, drive user engagement, and accelerate the growth of our AI-driven travel platform. You will collaborate closely with the product, design, and sales teams to create impactful marketing campaigns across digital channels.

Key Responsibilities:
Strategy Development: Design and implement innovative marketing strategies to attract new users, build brand awareness, and position our AI-driven platform as a leader in the travel industry.

Campaign Management: Plan and execute paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms. Optimize campaigns for conversion and cost-efficiency.

Partnerships & Influencer Marketing: Identify and build relationships with key influencers, travel bloggers, and industry partners to promote our product to a wider audience.

SEO & SEM: Optimize website and content for search engines (SEO) to improve organic reach. Use search engine marketing (SEM) strategies to drive traffic and conversions.

Data Analytics: Use data and analytics tools (e.g., Google Analytics, HubSpot) to track, measure, and report on the effectiveness of marketing campaigns. Analyze performance and optimize strategies based on insights.

Customer Engagement: Create and maintain strong communication with users through various channels, responding to feedback, engaging with reviews, and building a loyal customer base.

**Requirements**:
Experience: Proven experience in digital marketing, preferably in tech, travel, or AI-based industries.

Tools: Proficiency in marketing platforms such as Google Ads, Facebook Ads, Google Analytics, HubSpot, Mailchimp, etc.

Creativity: Strong creative and content creation skills for designing campaigns that resonate with our target audience.

Analytical Thinking: Ability to analyze data, extract actionable insights, and improve marketing strategies.

Communication: Excellent verbal and written communication skills.

Team Player: Ability to work collaboratively in a remote team environment.

**Job Types**: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Shift allowance

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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