Sales Executive

**Experience: 2+years**
**Position type: Full time**
**Location:Hyderabad**

**About Company**:
IRYA Vineyards brings together the art of winemaking and serene hospitality. Set amidst scenic landscapes, we craft premium wines with passion and precision, from vine to bottle. More than a vineyard, IRYA offers guests an immersive experience, blending fine wines with the tranquility of our Vineyard Resort. Join us to savor exceptional wines and the beauty of vineyard life.

Executive sales in the liquor industry involves managing relationships with key stakeholders, driving revenue, and developing strategies to grow market share. Sales executives in this industry typically focus on both the B2B (business-to-business) and B2C (business-to-consumer) sides, working closely with distributors, wholesalers, retailers, bars, restaurants, and direct consumers.

Here are some key elements to consider when thinking about executive sales roles in the liquor industry:
1. **Key Responsibilities**
- **Client Relationship Management**: Building and maintaining strong relationships with major accounts such as distributors, wholesalers, retailers, and bars/restaurants.
- **Strategic Planning**: Developing sales strategies to expand market reach, increase distribution, and promote brand awareness.
- **Sales Forecasting and Reporting**: Monitoring sales data, tracking performance against targets, and adjusting strategies to meet sales goals.
- **Brand Promotion and Marketing Collaboration**: Working with marketing teams to create campaigns that drive brand recognition and consumer demand.
- **Negotiation and Contract Management**: Negotiating pricing, distribution terms, and contracts with clients to ensure profitability and long-term partnerships.
- **Market Research and Trend Analysis**: Keeping up-to-date with industry trends, consumer preferences, and competitor activities to identify new opportunities.

2. **Sales Channels**
- **Retail and Wholesale**: Selling directly to retailers, distributors, and wholesalers who in turn sell to bars, restaurants, and consumers.
- **On-Premise**: Focusing on sales in bars, restaurants, and other establishments where liquor is served directly to consumers.
- **Off-Premise**: Selling to stores (supermarkets, liquor shops, etc.) where customers purchase liquor for personal consumption.
- **Direct to Consumer (DTC)**: E-commerce platforms and events, where direct sales can be made to consumers, especially in regions where online sales of liquor are permissible.

3. **Key Skills for an Executive Sales Role**
- **Relationship Building**: A successful sales executive needs to forge strong relationships with key partners and stakeholders in the industry.
- **Negotiation Skills**: Negotiating favorable terms with distributors, retailers, and other partners is essential to securing long-term sales agreements.
- **Industry Knowledge**: Deep understanding of the liquor market, trends in consumer preferences, and legal regulations regarding alcohol distribution.
- **Sales Strategy & Execution**: Crafting and executing comprehensive sales strategies to increase distribution and revenue.
- **Financial Acumen**: Understanding pricing models, profit margins, and how to balance cost and revenue for maximum profitability.
- **Marketing Awareness**: Collaborating with marketing teams to create campaigns that promote liquor products to the target audience.

4. **Challenges in the Liquor Sales Industry**
- **Regulations**: The liquor industry is highly regulated, and navigating legal requirements, including distribution laws and age verification, is critical.
- **Competition**: The liquor market is extremely competitive, with both large brands and boutique, craft distilleries vying for market share.
- **Market Trends**: Consumer preferences change frequently, so staying on top of new trends (e.g., craft spirits, sustainable packaging, premium products) is essential.
- **Seasonality**: Liquor sales often fluctuate based on seasonality and holidays, requiring careful planning to ensure consistent revenue throughout the year.

5. **Strategies for Success**
- **Focus on Key Accounts**: Identifying and nurturing key accounts (major retailers, bar chains, top distributors) to maximize sales.
- **Leverage Data**: Utilize sales data, CRM software, and market insights to target high-potential clients and optimize sales efforts.
- **Brand Positioning**: Building a strong brand story that resonates with consumers and partners, whether it's luxury, sustainability, or craftsmanship.
- **Cross-Industry Collaboration**: Partnering with complementary industries, like hospitality and event planning, can open new sales channels.

6. **Compensation & Performance Metrics**
- **Compensation**: Sales executives in the liquor industry often earn a combination of base salary and performance-based commissions or bonuses tied to sales targets.
- **KPIs (Key Performance Indicators)**: Metrics for success include revenue growth, new acco