Marketing Manager-Reputed Automobile Industry-Hyderabad, Telangana, India-6LPA-Harshala
7 days ago
JOB DETAILS
1) The incumbent will be responsible for developing and rolling out end to end marketing calendar for the product / product ranges and work with the agency team to conceptualize and successfully implement the branding activity.
2) Evolve, implement and monitor the marketing plan in the short term and long term for product/ product ranges within budgets enhancing productivity.
3) Generate demand for the brands through innovative and creative approaches for media in line with priorities.
4) Identified in marketing plan (state wise & product brand wise) taking part responsibility for volumes & market share.
5) Ensure all ATL / BTL led market interventions as per corporate branding policy networking with the agency, sales, CC and product development.
6) Measure ROI of all ATL / BTL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry & work to improve PVPL spend productivity & impact.
7) Monitor enquiry generation and further sales conversion of all ATL / BTL campaigns .
8) Initiate & ensuring the PR activities pertaining to new product launch , and ongoing campaign in coordination with the PR agency.
9) Implement social media marketing on various digital and e-commerce platforms.
10) Manage new product launches on the digital platform, website up gradation & management including existing website.
FUNCTIONAL AREA
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