Marketing Manager-Reputed Wine Industry-Hyderabad, Telangana, India-6LPA-Harshala
2 days ago
JOB DETAILS
1) Market analysis, opportunity identification and brand strategy,working with both the marketing and sales teams, the marketing manager will look for opportunities within the wine market and create plans to capitalizeon those opportunities. They will also identify market trends and support new product development to meet those trends.
2) Identify segments with the On Trade and retail markets and develop marketing strategies, to improve the profitability of the winery, the marketing manager will analyze wine industry market segments and develop the appropriate marketing strategies to increase sales in those segments.
3) Analyze market conditions and prepare reports for stakeholders, the wine marketing manager must analyze market conditions and prepare insightful reports on customers, consumers, pricing, volumes and the competitive landscape.
4) Monitor the implementation of market strategies, the wine marketing manager will perform regular market audits and analysis of market information to determine how well marketing strategies are performing. They will make changes on those results.
5) Prepare an annual promotional calendar, a promotional calendar must be prepared for all winesthat the winery controls. The marketing manager should also develop new types of promotional activities that are appropriate to the brands being marketed.
6) Develop plans to improve customer engagement, use deep knowledge of the customers, competitors and market conditions to improve customer engagement.
FUNCTIONAL AREA
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