
Brand Executive
2 weeks ago
JOB DETAILS
1 Managing & growing current categories of the Brand.
2 Map the existing products in geographies & work out region wise schemes / activations for growth
3 Studying and identifying the new categories suitable for extending the Brand
4 Identifying new Product opportunities for launches in line with growth plans for the Brand.
5 Setting the Product Mix plan for the new products.
6 Plan for Growth of each Product and the Brands Norms and Benchmarks for Market Coverage and Presence; Reach and Efficiency.
7 Development & Management of all ATL and BTL programs / communications
8 Conduct the necessary Market Research activities to gain feedbacks.
9 Competitor analysis.
FUNCTIONAL AREA
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