
Cluster Manager- Digital Campaign Management For Leading NBFC
2 weeks ago
Roles and Responsibilities
PRINCIPAL ACCOUNTABILITYManage Team of campaign managers to drive business through Digital push campaigns
Data Mining, cleansing, extraction from existing Databases on SQL
Create contextual product specific databases
Create Automated process for reporting and auto campaign trigger through Power BI
End to end process ownership from data selection to sales.
System automation for repetitive campaigns
Analyze campaign performance and take corrective actions to improve performance
Performance analysis basis historical data and create statistical models
Build propensity models to identify high performance customer segments
Develop campaign dashboard on Power BI for Senior Management presentation
Analyze campaign performance and take corrective actions to improve performance.
Work Experience
4 years of experience with NBFC, Banks in Techno-commercial role
Strong experience in SQL - should be able to build complex and optimized queries
Strong experience in Excel - should be comfortable with advanced functions. Understanding of macros is beneficial
Must be familiar with statistical software tools such as SAS, Stata, SPSS
Knowledge of finance industry and experience in risk function
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