Cluster Manager- Digital Campaign Management For Leading NBFC

2 weeks ago

Pune, Maharashtra, India Skill Ventory Full time

Roles and Responsibilities

PRINCIPAL ACCOUNTABILITY

Manage Team of campaign managers to drive business through Digital push campaigns

Data Mining, cleansing, extraction from existing Databases on SQL

Create contextual product specific databases

Create Automated process for reporting and auto campaign trigger through Power BI

End to end process ownership from data selection to sales.

System automation for repetitive campaigns

Analyze campaign performance and take corrective actions to improve performance

Performance analysis basis historical data and create statistical models

Build propensity models to identify high performance customer segments

Develop campaign dashboard on Power BI for Senior Management presentation

Analyze campaign performance and take corrective actions to improve performance.

Work Experience

4 years of experience with NBFC, Banks in Techno-commercial role

Strong experience in SQL - should be able to build complex and optimized queries

Strong experience in Excel - should be comfortable with advanced functions. Understanding of macros is beneficial

Must be familiar with statistical software tools such as SAS, Stata, SPSS

Knowledge of finance industry and experience in risk function

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