Zonal Manager

6 days ago

Gurugram, India Skill Ventory Full time

Roles and Responsibilities Job Purpose Statement Devise and execute cost-effective zonal/area office level marketing strategies based on market, segment and product needs and understand local market dynamics in order to support the achievement of sales targets. Build awareness/ preference amongst customers. Key Responsibilities 1. Plan and execute a monthly ‘Above the Line’ (ATL) marketing plan to aid the sales team to achieve their monthly retail target Market research- Knowing the customer Market study – Trends/ Sales promotions DGP (Dealer group promotion) budget evaluation Marketing Channels available Best fit marketing plan 2. Plan and assist to execute tactical ‘Below the Line’(BTL) plan in coordination with area offices and look for opportunities including business alliances to create buzz on the ground to help sales team to get enquiries Concept brainstorming Agency selection Support in building product strategies and communication of the same 3. Manage and monitor various agencies (Media, Media buy-in, creative, event management) to create, assist, execute and monitor various marketing elements and campaigns effectively and diligently Coordinate with HO brands team Timely DGP Claim Settlement Maintain healthy PR Create/ Edit/ Suggest visuals for branding 4. Supporting GTM of new products Smooth launch at channel partners Monitor initial product performance for -- days 5. Monitor impact of various ATL and BTL initiatives to understand market response and take timely actions

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    3 weeks ago

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    4 days ago

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