Digital Marketing Executive

2 days ago

Kanyakumari, India CONNECTING 2 WORK Full time

Job Description

We are looking for a DIGITAL MARKETING EXECUTIVE to develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services. Creates engaging written, graphic, and video content while staying upto-date on latest marketing technologies and social media.

Responsibilities

• Gathering and analyzing marketing data

• Implementing and testing the performance of various digital campaigns

• Creating and presenting website performance reports

• Performing data visualization

• Identifying digital marketing trends and developments

• Analyzing customer behavior and key metrics

• Examining keyword hits, search engine traffic, and other data on various digital platforms

• Coordinating with the Digital Marketing Specialist to tweak campaigns for more effectiveness

• Maintaining digital marketing schedules for various projects

• Monitoring and conducting digital marketing activities as per the assigned budget

• Optimizing website pages

• Maintaining a detailed record of day-to-day digital marketing activities

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field

• Proven work experience in the Marketing industry as a Digital Marketing Analyst, Digital Marketing Strategist, Digital Marketing Specialist , or a similar role

• Complete knowledge of the latest digital marketing trends and techniques

• Familiarity with various digital marketing tools and software like Google Analytics, Sitecore, and Google AdWords

• Understanding of SEO/SEM

• Highly motivated and creative individual

• Excellent analytical and problem-solving skills

• Good time management and organizational skills

• Strong communication and presentation skills

• A team player and ability to work independently

• Displaying good multitasking abilities

• Ability to work under pressure and manage strict deadlines

• Ability to offer excellent customer service

Experience: 1-4 years

Salary negotiable depending on skills and experience

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