Head - Campaign Analytics For Leading NBFC

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Roles and Responsibilities JOB PURPOSE Drive offline transactions for Consumer Durables and Digital Products on a large EMI Card franchise Cr+) through - statistical models, big data analysis, propensity models and other analytics projects , optimizing the Store conversion(POS,ISD,QR) Funnel (K Offline Stores) , end to end Campaign planning, creatives, execution and reporting, Deliver B2B requirements for Consumer App – Customer engagement and Reward Propositions with Annual budget of Cr,and work towards initiatives to minimize EMI Portfolio risk exposure PRINCIPAL ACCOUNTABILITIES Campaign Designing And execution Drive conversion At Store through EMI Card franchise through Customer engagement and Offer propagation Own and strategize the campaign designing for all B2B businesses Campaign automation across channels Consumer App, BFL Web, Retargeting campaigns across Offline Search channels. Ensure channel, customer , dealer governance is followed by other team members Conceptualize campaign creatives with ever evolving business requirements – Festivities, New Phone launches etc. across all channels Ensure execution through Unica and Responsys and reporting and analysis of campaign performance

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