Growth marketing For Leading NBFC

2 weeks ago

Pune, Maharashtra, India Skill Ventory Full time

Roles and Responsibilities

Responsibilities
1. ARU
Building and driving the campaign science for stimulation of customer franchise
Building multi channel strategy for targeting the segmented addressing
Leading and coordinating with analytics teams to build the segmented solutions
Create solutions for managing marketing properties on 3in1 app and Web, creating solutions to match
marketing content to customers
Coordinate with different platform/asset stakeholders to track business performance
Building and designing the DOEs for campaigns to understand customer behavior
2. Driving Omni Channel Strategy
Working on building and driving Traffic through web and app asset
Work closely with Marketplace teams, Business teams to drive the business growth and plan sale events on
Marketplace and Offline Stores
Work closely with Marketing and different platform owners to drive customer traffic from different
sources on online and offline platform
Work with analytics team for campaign segmentation and create campaign plan to create customer stimuli
Lead A or B testing on platform to drive and enhance business output
3. Team Management and Coaching
Participate in selection process to identify the right talent for positions within the team
Determine individual training needs and development plans to build expertise and enhance skills in the
team
Set objectives, conduct reviews and close appraisal processes for the team as per timelines
4 Stakeholder Management: Liaise with PMO, Sales team, Platform owners, Legal and Compliance team to
ensure timely project delivery
Required Qualifications and Experience
1. Graduate or Post-graduate with 6-8 years of experience in Campaign Management and Data Management.
2. Experience in BFSI is preferred
3. E-commerce industry Background
4. Strong knowledge of Microsoft office. Specifically, MS Power-point and MS Excel
5. Strong communication skills

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