SFMC Architect

2 weeks ago

Hyderabad, India Michael Page Full time

Competitive SalaryPF and Gratuity IncludedAbout Our ClientFrance, is the world's largest cosmetics and beauty company, operating in over 150 countries with a workforce of approximately 90,000 employees .Job DescriptionConfigure and maintain Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Content Builder.Design and build multi-channel customer journeys, ensuring seamless experiences across email, SMS, push notifications, and other channels.Optimize SFMC performance, ensuring scalability, reliability, and adherence to best practices.Journey Building & Campaign Execution:Create and execute personalized marketing campaigns using SFMC, leveraging customer data for segmentation, targeting, and dynamic content.Develop automation workflows for lifecycle marketing, including onboarding, retention, and re-engagement journeys.Monitor and analyze campaign performance, providing actionable insights to improve effectiveness.Integration & Data Management:Work on integrations and provide technical solutions between SFMC and other systems, such as E-commerce platform, data warehouses, analytics platforms, and third-party tools via APIs or middleware.Ensure proper data flow and synchronization between SFMC and connected systems.Manage and optimize data models, ensuring data quality and compliance with governance standards.The Successful ApplicantConfigure SFMC features such as triggered sends, dynamic content, AMPscript, and SQL queries for data manipulation.Troubleshoot issues within SFMC and provide technical support to stakeholders.Collaborate with IT teams to ensure proper configuration and security of integrations.Collaboration & Stakeholder Management:Partner with CRM product teams and business teams to understand business requirements and translate them into technical solutions within SFMC.Act as the subject matter expert for SFMC, providing training and guidance to internal teams.Communicate technical concepts to non-technical stakeholders in a clear and concise manner.

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