Paid Marketing Specialist

5 days ago

Bengaluru, India Sovos Compliance Full time

Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.

At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we

Don’t worry if you don't check all the boxes – apply anyway We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

 

The Work You'll Do:

We are seeking a highly skilled and results-driven Paid Marketing Specialist to join our growing e-commerce team. In this role, you will be responsible for developing and executing paid marketing strategies across multiple platforms, with a focus on maximizing customer acquisition, product promotion, and brand awareness for our global audience. 

As a Paid Marketing Specialist, you will work closely with the e-commerce team and other internal stakeholders to run paid campaigns that drive high-quality traffic, conversions, and revenue. You will leverage your expertise in paid platforms and your analytical skills to continuously optimize campaign performance and maximize ROI. 

More specifically, you will:

  • Collaborate with the E-commerce Team: Work closely with the e-commerce team and other stakeholders to manage, execute, and optimize paid campaigns targeting a global audience.

  • Paid Marketing Strategy: Develop and implement comprehensive paid marketing strategies aligned with key e-commerce goals, including customer acquisition, product promotion, and increasing brand awareness.

  • Campaign Management: Manage budgets and optimize bidding strategies across multiple platforms such as Google Ads, Facebook, Instagram, and other paid channels to maximize ROI.

  • Keyword Research & Audience Segmentation: Conduct in-depth keyword research and audience segmentation to ensure campaigns target the right demographics on the most relevant platforms.

  • Campaign Optimization: Continuously monitor, analyze, and refine campaigns to improve performance, achieve KPIs, and ensure efficient spend of marketing budgets.

  • Reporting & Analysis: Provide regular reports on campaign performance, insights, and areas for improvement. Use data to drive decisions and ensure campaigns are aligned with business objectives. 

What We Need From You

  • Minimum of 5+ years of experience in paid marketing, specifically within the e-commerce industry, and working with various paid platforms (Google Ads, Facebook Ads, etc.).

  • Strong understanding of the functionality and capabilities of paid advertising platforms, including Google Ads, Facebook Ads Manager, Instagram Ads, and other key digital marketing tools.

  • Excellent ability to interpret data, identify trends, and make data-driven decisions that improve campaign effectiveness and drive ROI.

  • Proficient in using digital marketing tools and analytics platforms such as Google Analytics, Facebook Ads Manager, and other reporting tools.

  • Strong copywriting skills with the ability to craft compelling ad copy that resonates with the target audience and drives engagement and conversions.

  • A deep understanding of e-commerce best practices, customer behavior, and trends in online shopping to drive successful campaigns.

  • Ability to manage multiple campaigns simultaneously, prioritize tasks effectively, and stay organized in a fast-paced environment. 

    Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees.  We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law.  At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.

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