Performance Marketing Specialist
3 weeks ago
We are looking for a Performance Marketing Specialist to optimize paid ad campaigns and SEO strategy to generate high-quality leads at a lower cost. Your primary focus will be Google Ads, LinkedIn Ads, and website SEO.
Key Responsibilities:
•Plan & execute paid campaigns on Google, LinkedIn, and other B2B platforms.
•Optimize ad spend to improve customer acquisition cost (CAC) and ROAS.
•Perform SEO analysis, keyword research, and on-page optimization.
•Conduct A/B testing on ad creatives, landing pages, and conversion funnels.
•Analyze campaign performance and generate insights for lead growth.
Qualifications:
3+ years of performance marketing & SEO experience. Hands-on experience with Google Ads, LinkedIn Ads, and paid retargeting. Strong knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics). Ability to reduce ad spend waste & maximize conversion rates.
Preferred Degree:
•Bachelor's in Marketing, Digital Marketing, Data Analytics, or Business
•Certifications in Google Ads, Meta Ads, LinkedIn Ads, or SEO are highly valued
More Important Than Degrees:
•Experience managing Google Ads, LinkedIn Ads, and Paid Retargeting Campaigns
•Knowledge of performance marketing metrics like CAC, ROAS, and CTR
•Hands-on expertise in SEO tools (SEMrush, Ahrefs, Moz)
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