Paid Marketing Specialist
2 weeks ago
Build your future with Sovos.
If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.
At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.
Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we
Don't worry if you don't check all the boxes – apply anyway We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.
The Work You'll Do:
We are looking for a skilled and results-driven Paid Marketing Specialist to join our dynamic marketing team in the fast-growing Enterprise - SaaS industry. In this role, you will develop, implement, and manage paid marketing campaigns to drive high-quality leads, product awareness, and customer acquisition for our Enterprise - SaaS product offerings.
As a Paid Marketing Specialist (Enterprise - SaaS), you will collaborate with cross-functional teams to ensure campaigns align with business goals, target the right audience, and maximize ROI. You will be responsible for optimizing campaigns across various digital platforms, analyzing performance data, and continuously refining strategies to drive growth.
More specifically, you will:
- Campaign Strategy & Execution: Work closely with the Enterprise - SaaS marketing team to design and implement paid marketing strategies aimed at lead generation, product awareness, and customer acquisition.
- Paid Platform Management: Oversee and optimize paid campaigns on key platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and other paid channels to maximize reach and ROI.
- Budget & Bidding Strategy: Manage campaign budgets and develop effective bidding strategies to ensure cost-effective acquisition and optimal campaign performance.
- Audience Segmentation & Targeting: Conduct thorough research to segment and target the right audience based on product offerings, customer personas, and behavior patterns.
- A/B Testing & Optimization: Regularly test and optimize ads, landing pages, and bidding strategies to improve campaign performance and drive higher conversions.
- Data-Driven Insights: Analyze campaign performance metrics and provide actionable insights to improve campaign performance, refine targeting strategies, and optimize conversion rates.
- Reporting & Communication: Deliver regular reports on campaign performance, and key metrics, and collaborate with internal teams to discuss insights and recommendations.
What We Need From You
- Minimum of 5+ years of experience in paid marketing, with a strong focus on Enterprise - SaaS or B2B marketing campaigns.
- In-depth knowledge and hands-on experience with paid advertising platforms, including Google Ads, LinkedIn Ads, Facebook Ads, and other relevant digital marketing channels.
- Strong ability to analyze data and key metrics (e.g., CTR, CPA, CPL, ROAS) to make data-driven decisions and continuously optimize campaigns.
- Proficient in using digital marketing tools such as Google Analytics, LinkedIn Campaign Manager, Facebook Ads Manager, and other performance tracking platforms.
- Ability to craft compelling and engaging ad copy that speaks to target audiences and drives conversions in an Enterprise - SaaS environment.
- Solid understanding of Enterprise - SaaS-specific marketing strategies, sales funnels, customer acquisition, lead nurturing, and retention tactics.
- Strong organizational skills, with the ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.
Company Background
Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos' cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.
More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.
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