Business Development Executive

Business Development Executive - GT

CARE FOR SKIN - CARE FOR PEOPLE :

• Our two separate business segments are responsible for operations in their
• respective areas Consumer Segment and Tesa. For over 130 years,
• We have dedicated itself to meeting it's consumers- individual needs
• and are considered to be the inventors of modern skin care. It's research and
• development expertise, innovative products, and strong brands are the
• reasons for the success
• Care for consumers and our people is what has driven us. Every day, our
• global brand icons, , make more
• than 500 million consumers in over 200 countries feel good in their skin.
• Join this world of care and start your career in an environment that offers you
• the opportunity to work with leading experts and the highest scientific research
• technologies. Shape your professional future from day one and explore our
• collaborative culture with courageous, innovative teams that all share one
• exciting goal: inventing skin care products of the next generation.
• Overall Obligation:
• The Business Development Executive is responsible for the sales performance
• and the profitability of the Traditional Trade / General trade Channel for the assigned Territory within a region (defined by
• North, East, West, South and Central). He/she assists the Area Sales
• Manager (ASM) in delivering the overall regional sales objectives, supervises,
• fine-tunes and monitors the execution and takes proactive initiatives to cease
• every opportunity to increase the sales in accordance with the companies'
• policies and strategies.
• He/she heads and coaches the distributor Sales Team in the territory. It is
• his/her obligation to form an efficient and effective team that is perfectly
• cooperating with all internal and external partners.
• Successful performance requires
• Strong communication and negotiation skills
• Sound forward thinking and planning skills
• Analytical skills to handle complex situations
• Taking the full responsibility for decisions and repercussions`
• Clear commitment and vision to steer the distribution team
• Location: Bangalore
• Detailed Responsibilities (non-conclusive):
• Business Objectives

1. To achieve volume and value objectives of the assigned territory within
2. budget, time and policy parameters through efficient control of the network
3. under charge
4. Executing the agreed strategic alliances with key outlets
5. Timely implementation and follow-ups for monthly activity/ promotions specific
6. to outlet and chain
7. Liaison with Merchandising team for branding activities at stores
8. Operating all Schemes & Promotional Activities (Marketing & Sales) as per
9. prior approvals and discussed during the monthly review meetings
10. Responsible for Controlling Dominant shelf space in the Key Accounts
11. Managing health of distributor channel on a monthly basis
12. Assisting the Area Sales Manager at Sales forecasting Brand and SKU wise
13. while looking at the Market Potential
14. Training & Development of distributor sales team, providing timely feedback
15. in the market & through monthly review and meetings
16. Financial Responsibilities
17. Documentation of outlet expenses (damages, trade schemes, promotional
18. expenses, visibility expenses) on a monthly basis for audit purposes
19. Settling distributor and outlet claims (within stipulated timeframe)
20. Submitting NOCs (No Objection Certificate)
21. from distributors on a quarterly basis
22. from Traditional Trade stores on an annual basis
23. Efficiency tracking of all the investments and promotions in all the outlets
24. Distributor Responsibilities
25. Ensure all planned distributors in the zone are appointed in time and are
26. operational through proper coordination
27. Evaluate the performance of the distributors
28. Responsible for destroying damaged/ expired goods in physical presence at
29. distributor premises with prior approval
30. ü Managing health of distributor channel on a monthly basis:
31. ü Speed of claim settlement
32. ü Monitoring damages as a percentage of sales
33. ü Maintaining sales and stock register
34. ü Generating primary orders to maintain adequate stock levels at any given
35. point
36. ü Generating weekly indent to maintain healthy sales skew for the month
37. ü Maintaining distributor MIS according to company norms
38. Ensure optimal distribution cost by reviewing Routing & Scheduling on a
39. quarterly basis
40. Monitoring inventory control, thereby ensuring ready availability of the stock
41. as per the market demand and implement effective logistic strategies
42. Appointment of DSR, Salesforce by identifying gap and for optimizing width
43. & Depth of Distribution
44. Outlet Responsibilities
45. Ensure gold standard merchandising (display / visibility) by executing set
46. planogram
47. Maintain a database of all Traditional Trade outlets (administrative,
48. commercial, business details)
49. Plan a regular (monthly) journey plan for regional Traditional Trade
50. personnel with ASM
51. Maintain company assets in Traditional Trade outlets
52. Ensuring timely Implementation of Visibility, Promotional Schemes, and
53. Display of POP material, Banner, Billboard Etc.
54. Plan and implement promotional campaigns suiting the customer segments
55. in the local market responsible for utilization of promotional budgets for the
56. territory

Competition Tracking Responsibilities

1. Reviewing and interpreting the competition after in-depth analysis of market
2. information to fine-tune the marketing strategies
3. Ensure proper and immediate feedback for appropriate and timely action
4. Reporting Responsibilities
5. Meet all reporting schedules to ensure accuracy of information
6. Monitor results on weekly / monthly basis to determine deviations from
7. plans and take necessary corrective actions
8. Administrative reporting to the Area Sales Manager of area concerned
9. Keep track of Secondary Sales, and regularly conduct reviews with
10. extended sales team
11. Responsible for MIS reporting with online IT enabled system
12. Required Qualification:
13. Education: Graduate in any principle
14. Degree / Diploma in Business Management or related subject preferred
15. 5+ years of experience in Sales
16. Minimum 2 years responsibility for handling Traditional Trade in India
17. PC Know-how: Good Microsoft-Office skills
18. Languages: Basic command of spoken and written English
19. Secrecy:
20. The incumbent is strictly obliged to keep company-information as a secret,
21. especially after termination of the labor-relation.
22. Organisation:
23. The Business Development Executive reports to the Area Sales Manager.
24. Main Contacts:
25. Internal:
26. 
    
27. External:
28. Distributors and retail clients
29. This job description is a general guideline for the scope of the position. It can
30. neither cover the total, detailed scope of the job, nor does is it meant to stay
31. unmodified and static for a longer period of time, since the business
32. environment is constantly developing. In this respect the job description is a
33. dynamic framework that cannot be claimed to be conclusive by neither the
34. employee, nor by the employer.
35. Regards

Requirement

LM/ HR input

Designation

BDE- Bangalore 

Team/ Function

Sales

Band

10

Budget

10 LPA Fixed + 2 LPA Variables

Location

Based in Bangalore. Should have an understanding of geography.

Area Covered (only for Sales Profiles)

Based in Bangalore. 

Line Manager

--

Academic Qualification

--

Industry

FMCG

Number of years of experience

Minimum 3-6 yrs. of relevant experience

Any other specifications

>Strong Understanding of changing Market Dynamics and DB & Team handling.

>Ability to develop new Sales Strategies, communication & Negotiation.

>Proven experience of FMCG Business and Distribution Expansion.