Associate - web analytics

3 weeks ago

Kolkatta, India Grant Thornton INDUS Full time

About Grant Thornton: Grant Thornton is collaborative, entrepreneurial, and on the move. As part of a dynamic global organization of 52,000 people serving clients in more than 135 countries, we have the agility and focus it takes to be a leader. Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is a U. S. member firm of Grant Thornton International Ltd., one of the world’s leading organizations of independent audit, tax and advisory firms. Grant Thornton has revenues in excess of $1.87 billion and operates 58 offices across the U. S., with 623 partners and 8,500+ employees in the United States and at our shared Services Center in Bangalore, India. About GT INDUS: GT INDUS is the in-house offshore center for GT US. Situated in Bangalore, GT INDUS has over 2000 professionals in Tax, Audit, Advisory, Client Services, and Enabling functions. Empowered people, bold leadership and distinctive client service are the foundation of the culture at GT INDUS. A transparent, competitive and excellence-driven firm that offers an opportunity to be part of something significant. Driven, young professionals at GT INDUS serve communities through inspirational and generous services to give back to their communities. Visit the website for more: Location: Kolkata, India. Position Summary We are looking for a skilled Web Analyst with a focus on Adobe Analytics to join our digital marketing team. The ideal candidate will be responsible for analyzing web traffic, user behavior, and performance data to provide insights that will guide business decisions. They will work closely as a trusted resource to our website team and within our digital analytics team as a subject matter expert. This role is essential to driving data-driven strategies and ensuring our online presence meets our business goals. Job Responsibilities: Data Analysis: Utilize Adobe Analytics to analyze web traffic, user engagement, and site performance metrics to identify trends and areas for improvement Reporting: Create comprehensive reports and dashboards that communicate key insights to stakeholders, including actionable recommendations for optimization Data Integration: Work with cross-functional teams to ensure Adobe Analytics is correctly implemented and integrated with other data platforms and tools Tag Management: Manage and oversee the implementation of tracking codes and tags using Adobe Launch or other tag management solutions to ensure accurate data collection Campaign Performance: Monitor and evaluate the performance of digital marketing campaigns, providing insights on conversion rates, user engagement, and ROI Segmentation: Develop audience segments for personalized marketing strategies based on user behavior and demographic data Testing & Optimization: Support A/B and multivariate testing efforts to optimize website performance and enhance user experience Troubleshooting: Identify and resolve data discrepancies or issues within Adobe Analytics to ensure data integrity Collaboration and Communication: Collaborate with cross-functional teams to gather requirements and understand business needs Communicate effectively with stakeholders to present findings and recommendations Provide training and support to end-users on utilizing Power BI dashboards and reports effectively Desired Skills: Technical skills: Strong understanding of web technologies, data layers, HTML, Java Script, and tag management systems (e.g., Adobe Launch, Tealium) Analytical skills: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations, fluent in SQL Tools & platforms: Experience with other analytics tools such as Google Analytics, as well as data visualization platforms like Tableau or Power BI, is a plus Communication: Strong written and verbal communication skills to clearly present findings and insights to non-technical stakeholders Problem-Solving: Ability to troubleshoot and resolve data-related issues effectively Attention to Detail: High level of attention to detail and a passion for accuracy in data analysis and reporting Advanced proficiency within digital marketing landscape critical : well-rounded knowledge of analytics & data within the major players (Google, Adobe, Meta, Microsoft) across web, MA/email, social, webcast and paid media. Desired Experience/Qualification: 2+ years of experience in web analytics, specifically with Adobe Analytics (formerly known as Omniture Site Catalyst) Bachelor’s degree in computer science, Information Systems, or related field Adobe Analytics certification Experience with SQL Understanding of SEO, SEM, and digital marketing concepts Knowledge of other Adobe Experience Cloud products like Adobe Target or Adobe Audience Manager Interested candidates can share their resume with

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