Kotak Private | Strategic Advisor | mumbai

2 weeks ago

mumbai, India Kotak Private Full time
ATL campaigns and 360 launch
Ideate, plan and execute new product launches, brand campaigns across all platforms- ATL, BTL; across various media platforms
Content creation to support and amplify the thematic campaigns through the year
Support the digital & social initiatives
Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc
Launch and ongoing maintenance/sustenance campaigns
Drive SEO, SEM, performance marketing campaigns
Create premiumness and continue to build a strong presence across social platforms
Manage & update content regularly across all platforms
Communication campaigns
Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external)
Media & PR
Liaise with PR team to drive launch and coverage for specific launches, events etc
Ensure consistent media coverage for key stakeholders identified
Liaise with group marketing team and coordinate w.r.t award entries submission, report submissions etc
Timely budgeting process, expense tracking and vendor payments
Skills required
Mandatory: MBA
Creative bent of mind/able to ideate innovatively
Sound marketing fundamentals
Strong interpersonal skills
Fluency and command over English
Basic IT skills
Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team
Exposure to HNI/luxury marketing will be an added advantage
Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic

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