Amazon Advertiser PPC

3 weeks ago

madhya pradesh, India Digigrains Full time
Company Description
DigiGrains is a digital marketing company with over 3 years of experience in Lead Generation, Market Research, Business Development, Google Adwords, Search Engine Marketing (SEM), and Social Media Optimization (SMO). Based in Indore, Pune, and soon expanding to Mumbai, Digigrains offers on-demand services and a creative, efficient work environment.
Role Description
This is a full-time remote role for an Amazon Advertiser PPC at Digigrains. The role involves managing Amazon advertising campaigns, optimizing PPC strategies, analyzing ad performance, and implementing data-driven decisions to drive traffic and conversions on the platform.
Qualifications
Experience in Amazon advertising, PPC campaign management, and digital marketing
Understanding Amazon’s Advertising Console: Familiarity with the interface, features, and reporting tools is crucial for managing campaigns effectively.
Keyword Research: Knowing how to identify high-performing keywords for Sponsored Products and Sponsored Brands is essential for targeting the right audience.
Campaign Structuring: Organizing campaigns and ad groups effectively to test and optimize performance is important. This includes setting budgets and bids strategically.
Product Listing Optimization: Ensuring product listings (titles, images, descriptions) are optimized for both conversion and SEO can significantly impact ad performance.
Performance Metrics: Understanding key metrics like ACOS (Advertising Cost of Sales), CTR (Click-Through Rate), and ROI (Return on Investment) to evaluate campaign success and make data-driven decisions.
Targeting Strategies: Knowledge of different targeting options, including automatic vs. manual targeting, product targeting, and audience targeting, can help tailor campaigns to specific goals.
A/B Testing: Implementing and analyzing A/B tests on different ad creatives, keywords, and bids to find the most effective combinations.
Budget Management: Being able to allocate budgets efficiently across campaigns and adjust based on performance to maximize ROI.
Competitor Analysis: Monitoring competitor strategies and performance to identify opportunities and refine your own approach.
Staying Updated: Keeping up with Amazon's ever-evolving advertising features, policies, and best practices to stay competitive.

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