Head of Brand Creative

The Head of Strategic Narrative & Thought Leadership will define and drive Persistent’s voice in the market — connecting our technology vision, delivery excellence, and innovation culture into a unified global story. The role blends strategic storytelling, editorial excellence, and market insight, ensuring Persistent’s narrative is consistent, differentiated, and reflective of our leadership in digital transformation and AI-led innovation. Role: Head of Strategic Narrative & Thought Leadership Experience: 15+ Years Job Type: Full Time Employment Identify emerging industry themes and shape Persistent’s viewpoints to lead conversations around digital engineering, AI, and sustainability. Ensure narrative consistency across leadership communications, brand assets, and external engagements. Collaborate with business and technology leaders to bring data-driven insights and innovation stories to life. Partner with research and analyst firms to co-create content that elevates Persistent’s authority and brand credibility. Design high-impact storytelling formats that make technical and business content more relatable and human-centered. Create compelling storytelling assets — including leadership articles, keynote content, podcasts, videos, and digital narratives. Support executive communications with clear, insight-led content that strengthens brand reputation and thought leadership presence. Bring forward stories that highlight customer success, talent, innovation, and community engagement through the Persistent Foundation. Partner with Brand, PR, Digital, and Events teams to activate narratives across global campaigns, industry platforms, and media channels. Track performance and optimize amplification strategies to enhance reach and relevance. Define and monitor KPIs for thought leadership effectiveness — including reach, share of voice, engagement, and brand sentiment. Strengthen the link between storytelling, brand perception, and measurable business outcomes. Lead a small, high-performing team of storytellers and content strategists, supported by agencies and creative partners. Bachelor’s degree in Marketing, Communications, Journalism, or Business; MBA preferred. ~8+ years of experience in thought leadership, strategic communications, or brand storytelling, ideally within a technology, consulting, or enterprise B2B environment. ~ Proven experience crafting and executing insight-driven narratives that enhance brand reputation and market differentiation. ~ Exceptional storytelling and writing skills, with the ability to simplify complex concepts for diverse audiences. ~ Experience in managing high-impact content programs, research partnerships, or analyst relations. ~ Experience leading large-scale thought leadership campaigns or insight-driven research. ~ Background in executive communications, brand journalism, or strategic PR. ~ Strong understanding of content distribution, analytics, and amplification best practices. ~ Experience managing agencies and creative storytelling partners. Competitive salary and benefits package Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards Annual health check-ups Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We support hybrid work and flexible hours to fit diverse lifestyles. Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities. If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment Let’s unleash your full potential at Persistent - persistent.