Branding Lead

2 weeks ago

Pune, India PALMONAS Full time

Job Title: PR & Media Lead Location: Marketing & Communications Reports To: Head of Marketing / Brand Director Experience Required: 3–5 years in PR, media, influencer marketing or brand communications Palmonas is India’s leading demi-fine jewelry brand crafting timeless pieces that celebrate self-expression, quality, and affordable luxury. As a rapidly growing D2C brand, we aim to shape trends and conversations across fashion, culture, and lifestyle. We are seeking a creative and results-driven PR & Media Lead to shape Palmonas’ public perception, drive brand affinity, and amplify our stories across traditional and digital media. You’ll be responsible for crafting compelling narratives, leading media relations, managing influencer collaborations, and building strong industry networks that position Palmonas as a thought leader in the fashion and lifestyle space. Public Relations Develop and execute strategic PR campaigns for new launches, events, and brand initiatives Write and distribute press releases, media kits, and brand stories Secure high-impact media coverage across digital, print, and broadcast channels Media Relations & Outreach Create a media calendar aligned with product drops, campaigns, and seasonal spikes Organize and manage press days, media previews, and brand events #Influencer & Celebrity Collaborations Curate gifting campaigns, seeding strategies, and performance tracking for influencers Collaborate with the social media team to amplify influencer-led content #Brand Reputation Management Monitor media mentions, brand sentiment, and emerging conversations Ensure brand consistency across all public communications #Support the content and creative teams with brand storytelling and copy Bachelor’s degree in Mass Communication, PR, Journalism, or related field ~3–5 years of experience in PR/media roles (fashion/lifestyle industry preferred) ~ Strong network with media houses, editors, stylists, and influencers ~ Excellent writing, editing, and storytelling skills ~ Confident communicator with a strategic mindset and creative flair ~

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