Social Media

BabyMD is a rapidly growing paediatric care chain focused on delivering holistic care for children. With a strong commitment to patient-centric services, we offer a range of paediatric treatments, developmental assessments, and therapies through our clinics. We aim to enhance the paediatric healthcare experience for both parents and children, with a blend of offline and technology-enabled solutions. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more. 

We are looking for a creative and dynamic Content & Social Media Manage r to take charge of our content strategy and social media presence across multiple platforms. This role requires someone with a creative knack & passion for creating brand content strategy, blogs for websites & managing social media channels to grow our online presence and reputation. This is a high-impact, high-visibility role where you will collaborate with Founders, Functional Heads, and Execution Leaders to build a brand from the ground up and drive impactful communication and organic growth strategies.

This is a full time work from office role

Reports to: Head of Marketing

Social Media Management

Take ownership of BabyMD's social media presence, ensuring consistent brand voice and engagement across platforms (FB, Instagram, Youtube, LinkedIn)

Create monthly content calendars and share engaging posts, reel, live content independently and coordinate with external agencies to produce high-quality content.

Create strong social media personas for founders and doctors to create influencing content across social media platforms. 

Oversee Online Reputation Management (ORM), ensuring prompt and professional responses to online inquiries and feedback.

Stay updated on industry trends, conduct competitor analysis, and leverage insights to optimise social media strategies.

Coordinate with agencies for influencer marketing

Content / Copywriting

Craft compelling ad copy for static posts, carousels, and video scripts that enhance click-through rates (CTR) and conversion.

Develop landing page content copy and collaborate on layouts to increase form fill percentages and overall lead generation.

Write persuasive ad copy and messaging for offline marketing initiatives, ensuring a strong and consistent brand presence.

Write and optimise SEO-driven blog content to improve BabyMD's online search visibility.

Review and quality-check SEO blogs written by other contributors, ensuring alignment with SEO best practices and brand voice.

Content Production:

Write scripts, co-ordinate for shoots, give directions & produce high quality videos

Any brand activity that needs to be done for ex. PR Management:

Collaborate with PR agencies & vendors to ensure brand visibility to Founders & VC fraternity

Regular post on Linkedin to stay relevant in the network

3-6 years of experience in content writing, content creation, social media management, digital marketing & SEO preferably within the healthcare industry.

~ Strong understanding of SEO best practices and ability to write and verify SEO-optimised content

~ Proven track record of growing organic reach through social media

~ Excellent communication and brand building skills.

~ Creative mindset with a passion for keeping up with the latest trends in digital content and social media

~ Ability to manage online reputation and customer feedback professionally.

~ Proficient in content creation tools such as Canva, Adobe Suite, or similar design tools.

~ Hands-on experience with social media platforms (Instagram, Facebook, LinkedIn, YouTube) and their analytics.

~ Familiarity with performance marketing platforms like Google Ads, Facebook Ads Manager, and basic understanding of SEO principles.

~ Basic knowledge of video editing and reel creation would be a plus.

~ Creativity & Communication :

~ Excellent written and verbal communication skills, with a knack for storytelling and creating clear, concise, and persuasive copy.

~ Project Management :

~ Ability to quickly adapt to changing social media trends and platforms, with a keen eye for identifying new opportunities for engagement and growth

Collaborative and inclusive work culture.

Competitive salary (industry standards)

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