Digital Marketing Manager

4 days ago

Prayagraj, India Ecavo Agro Daily Pvt. Ltd Full time

We’re Hiring: Digital Marketing Manager (Prayagraj, UP | On-Site)At Ecavo, we’re building Nandi into UP’s most trusted FMCG brand — with staples like Atta, Besan, Suji, Maida, Rock Salt & Spices already loved across thousands of households.Now, we’re ready to dominate the digital space. This isn’t a “manage the agency” job. This is about owning growth, building creative breakthroughs, and scaling campaigns that move real numbers.Your Mission (First 6–12 Months)Customer Growth: +35–50% new buyers on Blinkit, Zepto, BigBasket & AmazonPerformance Marketing: Achieve ≥3.0 ROAS blended, with sharp focus on CAC and CTRCreative Excellence: 25+ monthly assets (reels, banners, influencer collabs, UGC) hitting ≥4% engagementReviews & Ratings: Drive +30% reviews, keep SKUs at ≥4.5★ ratingAI-First Edge: Leverage Canva + generative AI (Nano Banana 3D visuals, Google Veo 3 cinematic ads, ChatGPT/Gemini) to produce viral, cost-effective campaignsQ-Commerce Optimisation: Own app listings, search visibility, banners, and review boosts on Blinkit/Zepto/BigBasketWhat You’ll Do Day-to-DayPlan and execute high-impact campaigns on Meta, Google, YouTube, Instagram, LinkedIn & Q-commerce platformsManage end-to-end ad budgets, A/B testing, CAC, ROAS — no outsourcing, full accountabilityBuild and maintain content calendars in Hindi + Hinglish; deliver social-first ideas that resonate in UP marketsDrive SEO/SEM to push ecavo.in and marketplace visibilityRun influencer & creator partnerships with clear deliverables, tracking & ROIMonitor sales uplift from campaigns; link every click to conversionsTrack KPIs weekly, present insights, and act fast✅ What We’re Looking For7–8 years of hands-on digital/performance marketing (FMCG/D2C background is a strong plus)At least 2 years leading campaigns end-to-end (budget + strategy + execution)Proven results in CTR, CAC, ROAS & new customer growthAdvanced skills in Meta Ads, Google Ads, Analytics, SEO/SEM tools, WhatsApp CRMProficiency with Canva + AI tools (ChatGPT, Gemini, Nano Banana, Veo 3)Strong communication in Hindi + English, with cultural agility for UP marketsCuriosity, creativity, and data obsession in equal measureWhat You’ll GetCTC: ₹7–12 LPA (negotiable for the right profile) + performance bonuses (CTR, ROAS, new customers)Growth Path: Fast-track to Head of Marketing in 2–3 years if you deliverHigh Visibility: Direct mentorship from the CEO, involvement in big strategic campaignsImpact: Chance to run some of UP’s first AI-powered FMCG campaigns at scaleCulture: A team that’s bold, driven, and laser-focused on making Nandi the household brand in UPApply now or emailSend your CV + portfolio (campaign case studies, ad creatives, ROAS/CTR metrics) to with subject line:“Digital Marketing Manager – Ecavo”Include:1️⃣ Resume + 2–3 campaign case studies (with metrics)2️⃣ 3 ad ideas for Nandi Atta/Maida (hook + CTA + visual)3️⃣ A 30-day Blinkit sales growth plan for Prayagraj & LucknowWhy Join Us?At Ecavo, digital isn’t a cost centre — it’s our growth engine. You’ll have the freedom to test bold ideas, access cutting-edge AI tools, and see your work directly shape sales and market share. If you’re hungry to create campaigns that trend, convert, and define UP’s FMCG digital playbook — this is your seat at the table.

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