Digital Marketing Manager

3 days ago

Prayagraj, India Ecavo Agro Daily Pvt. Ltd Full time

We’re Hiring: Digital Marketing Manager (Prayagraj, UP | On-Site)

At Ecavo, we’re building Nandi into UP’s most trusted FMCG brand — with staples like Atta, Besan, Suji, Maida, Rock Salt & Spices already loved across thousands of households.

Now, we’re ready to dominate the digital space. This isn’t a “manage the agency” job. This is about owning growth, building creative breakthroughs, and scaling campaigns that move real numbers.

Your Mission (First 6–12 Months)

  • Customer Growth: +35–50% new buyers on Blinkit, Zepto, BigBasket & Amazon
  • Performance Marketing: Achieve ≥3.0 ROAS blended, with sharp focus on CAC and CTR
  • Creative Excellence: 25+ monthly assets (reels, banners, influencer collabs, UGC) hitting ≥4% engagement
  • Reviews & Ratings: Drive +30% reviews, keep SKUs at ≥4.5★ rating
  • AI-First Edge: Leverage Canva + generative AI (Nano Banana 3D visuals, Google Veo 3 cinematic ads, ChatGPT/Gemini) to produce viral, cost-effective campaigns
  • Q-Commerce Optimisation: Own app listings, search visibility, banners, and review boosts on Blinkit/Zepto/BigBasket

What You’ll Do Day-to-Day

  • Plan and execute high-impact campaigns on Meta, Google, YouTube, Instagram, LinkedIn & Q-commerce platforms
  • Manage end-to-end ad budgets, A/B testing, CAC, ROAS — no outsourcing, full accountability
  • Build and maintain content calendars in Hindi + Hinglish; deliver social-first ideas that resonate in UP markets
  • Drive SEO/SEM to push ecavo.in and marketplace visibility
  • Run influencer & creator partnerships with clear deliverables, tracking & ROI
  • Monitor sales uplift from campaigns; link every click to conversions
  • Track KPIs weekly, present insights, and act fast

What We’re Looking For

  • 7–8 years of hands-on digital/performance marketing (FMCG/D2C background is a strong plus)
  • At least 2 years leading campaigns end-to-end (budget + strategy + execution)
  • Proven results in CTR, CAC, ROAS & new customer growth
  • Advanced skills in Meta Ads, Google Ads, Analytics, SEO/SEM tools, WhatsApp CRM
  • Proficiency with Canva + AI tools (ChatGPT, Gemini, Nano Banana, Veo 3)
  • Strong communication in Hindi + English, with cultural agility for UP markets
  • Curiosity, creativity, and data obsession in equal measure

What You’ll Get

  • CTC: ₹7–12 LPA (negotiable for the right profile) + performance bonuses (CTR, ROAS, new customers)
  • Growth Path: Fast-track to Head of Marketing in 2–3 years if you deliver
  • High Visibility: Direct mentorship from the CEO, involvement in big strategic campaigns
  • Impact: Chance to run some of UP’s first AI-powered FMCG campaigns at scale
  • Culture: A team that’s bold, driven, and laser-focused on making Nandi the household brand in UP

Apply now or email

Send your CV + portfolio (campaign case studies, ad creatives, ROAS/CTR metrics) to with subject line:

“Digital Marketing Manager – Ecavo”

Include:

Resume + 2–3 campaign case studies (with metrics)

3 ad ideas for Nandi Atta/Maida (hook + CTA + visual)

A 30-day Blinkit sales growth plan for Prayagraj & Lucknow

Why Join Us?

At Ecavo, digital isn’t a cost centre — it’s our growth engine. You’ll have the freedom to test bold ideas, access cutting-edge AI tools, and see your work directly shape sales and market share. If you’re hungry to create campaigns that trend, convert, and define UP’s FMCG digital playbook — this is your seat at the table.

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