Digital Marketing Manager

1 day ago

Hyderabad, India Team Pumpkin Full time

Experience: 7 - 9 years

Location: Gachibowli

Job Summary:

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities:

1. Digital Advertising & Campaign Management:

  • Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
  • Continuously test and refine ad creatives, audience targeting, and bidding strategies.
  • Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization:

  • Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
  • Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
  • Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

3. Audience Targeting & Segmentation:

  • Develop data-driven audience segmentation strategies for better targeting and personalization.
  • Leverage first-party and third-party data to improve audience reach and engagement.
  • Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

4. Continuous Improvement & Strategy Development:

  • Implement automation, AI-driven optimization , and other cutting-edge strategies to enhance efficiency.
  • Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
  • Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.

5. Cross-functional Collaboration & Leadership:

  • Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
  • Manage relationships with external agencies, vendors, and partners when needed.
  • Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.

Key Qualifications & Skills:

✅ 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

✅ Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

✅ Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

✅ Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

✅ Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

✅ Excellent problem-solving skills with a data-driven, ROI-focused approach.

Preferred Qualifications:

  • MBA/PGDM in Marketing, Digital Marketing, or a related field.
  • Experience in managing high-budget ad spends and large-scale campaigns.
  • Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.

Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.

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