Content Strategist

Experience: 2–3 years (min. Function: Performance Copy + SEO + Content Systems Own conversion-focused storytelling across the funnel—ads, PDP/PLP, landing pages, email/WhatsApp, eBooks, print, scripts, and decks—and run an AI-accelerated content engine that reliably lifts CTR and CVR. Take end-to-end ownership of website + Shopify content (all services & products), keep it fresh, optimized, and compliant, and publish two blog posts per week to build an engaged content-hub community. Website & Shopify Content Ownership (End-to-End) Plan, create, edit, and publish content for all service pages, product pages (PDP/PLP), collection pages, landing pages, FAQs, and microcopy. Maintain a content freshness schedule (audits, updates, pruning, internal links, schema/meta) and ensure brand, medical/legal, and claims compliance. Build a reader community: High-Conversion Web Copy Google/Meta/YouTube/TikTok ads, display/retargeting, hoardings/OOH headlines, CTAs. Video & Stage Scripts Video ad/product demo scripts, UGC prompts; stage scripts for public talks & events. PPT/Keynote narratives for sales, training, investor/partner decks. SEO + GEO (Local) + Generative Engine Optimization AI Acceleration & Governance Train custom GPTs with voice/tone, claims guardrails, and reusable prompt packs; Produce unique, high-convincing, high-converting copy with systematic variant testing. Keep web content current (offers, features, disclaimers, pricing), run quarterly content audits and monthly refreshes on top URLs. Publish 2 quality blogs/week (pillar + cluster cadence), enable content distribution (email/WhatsApp, social snippets), and spark conversation (questions/CTAs). Partner with design/video/dev for on-time launches; Build and prioritize test backlogs (hooks, offers, formats) tied to CTR/CVR outcomes. Proven performance copy with measurable CTR/CVR lifts across search/social/display/video/OOH. Web UX writing for PDP/PLP/LP, comparison tables, pricing, FAQs, CRO microcopy. Scriptwriting for video ads (6/15/30/60s), product demos, stage presentations. SEO on-page + local SEO (keyword maps → on-page rollout → uplift in impressions/clicks). AI workflows (prompt chains, tone transformers, outline→draft systems) with IP/compliance hygiene. CMS publishing and content ops (Shopify Blog/Headless or WordPress/Webflow—any two). CMS/Publishing: Shopify (PDP/PLP/Blog, metafields), WordPress/Webflow (nice), GDocs/Notion. SEO/Research: GSC, GA4, Ahrefs/SEMrush, Keyword Planner, AlsoAsked, AnswerThePublic; CRO & Analytics: GA4, Looker Studio, Hotjar/Clarity; Google Ads, Meta Ads, YouTube; Distribution & Community: Zoho Campaigns, WhatsApp BSP (Gupshup/Infobip), HubSpot (if used), Disqus/Shopify comments. AI: ChatGPT (custom GPTs), Claude (nice), Surfer/Frase/ClearScope for on-page scoring. Figma Inspect; HubSpot Content/Email Marketing SEMrush/Yoast SEO (on-page & content) Managing end-to-end website/Shopify content (services + products) with measurable organic traffic and CVR gains. Shipping PDP/PLP & LP copy tied to ATC/CVR improvements. Delivering eBooks, catalogues, flyers and PPT used by Sales/Performance teams. Writing video ad scripts and stage scripts for leadership. Running SEO on-page + local programs showing uplift in impressions/clicks/positions. Building/using custom GPTs or prompt libraries to reduce time-to-first-draft by ≥50%. CTR uplift (search/social/display/video) Content velocity: 2 blogs/week shipped with QA; Community: blog subscribers, comments/engagement, newsletter open/click rates Attribution: assisted conversions from content hub