Performance Marketer

6 days ago

Delhi, India Inovtor Labs Full time

Company DescriptionInovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.Role DescriptionThis is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US/UK/EU).Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.ResponsibilitiesLooking for someone who can:Run high-converting Meta (Facebook + Instagram) and Google AdsBuild and optimise D2C funnels for sales growthSuggest Shopify CRO improvements (strategy only, no coding)Guide & plan video creatives for Reels, Shorts, and paid adsSupport organic growth on Instagram, Facebook, and YouTubeProvide basic SEO recommendationsAnalyse campaign data to improve ROAS, CAC, CTR & conversionsTest creative angles, audiences, and hooks for performance scalingSuitable for:✔ Freelance Performance Marketer (D2C)✔ E-commerce Ads Specialist✔ Shopify & Instagram Ads Expert✔ Growth Marketer for US/UK/EU markets✔ Creative Strategist for D2C BrandsQualificationsStrong hands-on experience with D2C Performance Marketin g (Meta Ads required; Google Ads preferred)Knowledge of growth marketing framework s, funnel optimisation, and scaling strategiesProficiency in marketing analytic s & web analytic s (Meta dashboards, GA4, Shopify analytics)Experience with lead generatio n and conversion-oriented campaignsAbility to interpret data and convert insights into actionCreative thinking with understanding of video-first contentPrior experience with D2C brands, or e-commerc e is a strong advantageAbility to adapt quickly to tools, platforms, and fast-moving workflows

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