Performance Marketer

4 days ago

India Lotus Interworks Full time

Job Title: Performance Marketer – Google & Meta Ads | SMB Focused

Shift: 7 PM – 4 AM IST

Location: Remote (India)

Job Description:

We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns , with a proven record of generating leads for SMBs in North America.

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance — real leads, real ROAS, real revenue.

Key Responsibilities:

  • Strategically launch and manage Google Performance Max and Meta Ads campaigns
  • Target local and regional SMBs in the USA
  • Use a test-and-scale approach — build hypotheses, validate with data, scale winners
  • Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies
  • Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)
  • Own campaign performance — be responsible for hitting lead and sales KPIs
  • Coordinate with internal sales/marketing teams on alignment and landing page optimization

You Must Have:

  • Mandatory Google and Meta Ads Certification
  • Proven experience running Google Performance Max and Meta Ads campaigns for SMBs
  • Strong understanding of North American SMB segments and customer behavior
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance
  • Expertise in lead generation, ROAS optimization, and budget scaling
  • Strong communication, English proficiency , and ownership of results

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